802 results for '"gen z"'
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Macrotrends

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Robot Relations

... Advancements in artificial intelligence are shaping Gen Zs’ development and preparing them for the jobs of the future—although sometimes impacting their personal privacy.Like Rosie from The Jetsons, A.I.-powered machines are becoming modern-day nannies. The youngest Gen Zs are already turning to Siri and Alexa for information the way older generations turned to parents or teachers, and as artificial intelligence becomes more advanced, it is poised to impact not only how Zs relate to the ...

Gen Z Marketing Tips

... while in flight. The brand offered a “Junior Lab,” during which it divided teens into teams to collaborate and pitch new ideas on travel and Air France's community and experience.Nascar To reach its next consumers, Nascar commissioned a member of Gen Z—14-year-old Amelia Conway—to direct a TV spot for its youth program, Accelerated Nation. In handing over the reins to the teen, Nascar demonstrated that it's putting its future in the hands of the next generation. ...

Peace Of Mind: The Guide To Gen Z Burnout

... online. As noted in The Gen Z Effect, Zs possess a strong sense of empathy compared to previous generations, which makes them especially caring toward their friends (see All The Feels). But the expectation that they should constantly be available to their friends because of their in-person and online accessibility is mentally and emotionally draining. To wit, one in five youth in the U.S. and UK say that their social lives are contributing to their sense of burnout. In Cassandra’s qualitative ...

The Freeform Movement

... similar carefree pastimes. It also gives parents the opportunity to relive the fun of their own childhoods, which is evidenced in how playing together is the number one way they like to bond with their children (66% U.S. and 62% UK). However, they also have a more strategic reason for encouraging freeform time. Parents have seen how packed schedules and excessive screen time among Gen Zs have filled up moments that once would have been spent in play and face-to-face interaction, contributing to a ...

Z Marketing Tips

... These marketing directives and examples act as guidelines for engaging the next generation. Gen Zs may be young, but given their generation’s size, influence, and spending power, marketers need to start thinking about them now. These emerging consumers are already wise to marketing given their unprecedented digital access, which means brands will be tasked with reaching them in continually new and inventive ways. Here are 10 tips to address their unique characteristics and preferences. - THINK ...

(A)social Skills

... Zs are using technology to filter relationships and control communication based on their level of closeness with recipients.As the first generation of true digital natives, Zs are learning to socialize in a world where real-time communication and instant feedback are not only possible—they’re required. But being perpetually “on” can be stressful, especially given the overabundance of family, friends, teachers, and marketers vying for their attention. To manage this modern dilemma, Zs are ...

Food Fixation

... Zs are the most food-focused cohort in history, a trait that’s helping shape their identities, but also hurting them in the physical sense. Ys have been labeled as a generation of “foodies,” but Gen Z is poised to surpass them as the most culinary-minded cohort. Food currently ranks seventh on their list of obsessions, surpassing even music and sports. Whereas Ys tend to use gastronomy as a tool for storytelling or global exploration (see Cultural Diplomats), Zs’ relationship with food is more ...

The Real Story

... ). YouTube or social media influencers are the epitome of ‘real-people’ programming. The bond audiences make with the creators (and vice versa) is fundamentally about the shared experiences they’ve journeyed together. So it’s no surprise to us the popularity of real stories with Gen Z. It’s been thriving on our channel since day one through docu-follows, reality shows like Cheerleaders and scripted pieces like Royal Crush that are set in today’s landscape. T.J. MARCHETTI, CMO, AWESOMENESS TVMarketers ...

Feedback Loop

... Zs value getting critical, honest feedback in order to continually improve, and they also feel an obligation to share their opinions with other people and brands. The act of giving and receiving feedback is ingrained in Gen Zs’ daily lives. Having grown up online, they’ve hardly known a time in which they couldn’t instantly receive the opinions of friends and strangers via comments, likes, retweets, and favorites, and provide their own perspectives in return. The open response cycle of the web ...