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Macrotrends

The Binge Method

... also has to do with young generations’ belief that staying current is more important than it used to be. These individuals feel compelled to demonstrate an in-depth understanding of popular culture that allows them to actively participate in the proverbial water cooler chatter. In this light, such familiarity has become a measure of cultural literacy. It demonstrates one’s connection to the pop landscape, and in doing so connects them to the culture at large. Though it began with TV content, the ...

Dollars For Change

... normally use to buy coffee and using it to provide clean water for a child in Sudan.Google’s One Today app displays a non-profit organization each day and if users like its mission, they can choose to donate $1.one7days lets users give $1 a week to charity of their choice, for a maximum of $52 a year, with the option not to donate on any given week.Altruist is an app linked to users’ credit cards, rounding each purchase up to the nearest dollar and then donating the leftover funds to a charity of ...

The New Age

... ages—the youngest being 23 and the oldest, who refers to herself as the “oldest living teenager,” 93-year-old Iris Apfel—whose collective ages amount to 1,000 years. While spanning various generations, each individual embodies a “less ordinary” spirit. BUXTON WATER'S "NATURALLY PUMPED UP" The “Naturally Pumped Up” commercial from UK bottled water brand Buxton Water shows a group of remarkably suave and confident elderly men enter a lawn bowling competition and subsequently intimidate a group of ...

Clear Consciousness

... Everlane, it sends its employees to visit coffee farms and provides incentive-based rewards to farmers in an effort to ensure quality and transparency of the supply chain. MARIMEKKO Finnish fashion brand Marimekko releases a yearly sustainability report that details its design efforts, sourcing, production, employee wellbeing, and business practices. The company makes improving its fabric one of its major missions, upgrading machines to ensure that it’s using the smallest amount of water possible ...

Glutton Goals

... what goes into their food and drinks, but they choose indulgent options anyways. There are some exceptions, however. Because Zs grew up during the crackdown on jumbo-sized soft drinks and high fructose corn syrup, they’re more inclined to choose bottled water over soda, which one quarter of Zs in the U.S. think “is as bad as cigarettes.” Indeed, high fructose corn syrup has been the enemy throughout Zs’ childhoods the way fat was for Ys, a generation raised on skim milk and Snackwells. Zs ...

BMS Takeaways

... health. To inspire people to get moving rather than be couch potatoes, water brand Vittel launched a Couch Converter campaign, through which people could have their old sofas transformed into unique running shoes. After users uploaded a photo of their couch to a microsite and sent in pieces of the fabric, designers and shoemakers turned their swatches into a custom pair of trainers. See how Vittel turns couches into personalized sneakers.Powerade recently created “workout billboards”consisting of a ...

Healthography

... always stay current. Rather than having to seek wellness outside of their living space, Ys are looking to find it on their doorstep given their penchant for having instant access to everything they want and need. - WELLNESS ON SITE - PLAYA VISTAPlaya Vista has a 10,000-square-foot gym with state-of-the-art fitness machines, a running track, personal training, and classes including yogalates, boot camps, barre, and water aerobics.ONE SANTA FEOne Santa Fe has a zero-edge pool, saltwater ...

Inside Out

... brands who are accessible to all.As the generation of New Muslims continues to grow and seek mainstream products that are representative of their religion and culture, include Muslims in messaging and advertising, and create products and services that cater to their needs. - APPAREL CATERING TO MUSLIM CONSUMERS - Veil Sportswear The company currently offers three designs of athletic apparel catered toward a modest look, made with active fabrics that include water-repelling and cooling ...

WELLth Investors

... that aid children and youth. To which of the following types of causes/charities, if any, do you donate time and/or money? Children/Youth | Animal rights | Education | Religion | Finding cures for diseases (e.g., cancer, AIDS) | Poverty/hunger | Human rights | The arts | Environment/clean water initiatives | Gender equality | Disaster relief | LGBT rights | Racism | Political | Violence | Reproductive rights/abortion | Drugs | International affairs ...

Reality Bites

... your experience with each of the following media technologies?Please select one response for each type of technology. 3D – 3 Dimensional (3D movies where you wear special glasses) | AR – Augmented reality (Pokémon GO) | 4D – 4 Dimensional (4D includes 3D glasses but also simulates your other senses, for example by introducing smells, water, wind, etc.) | VR – Virtual reality (wearing a device to simulate being in a different environment) TECH EXPERIENCES – GENDER AND AGE DIFFERENCESYoung ...