A Lightness of Being Dec 04, 2013 media & entertainment technology privacy social media ... Young consumers digital habits are evolving as they think about the effects of their online behavior. They have a newfound appreciation for freedom and privacy. For several years now, young people have surrendered their privacy to social networks for the sake of creating a comprehensive online identity within an open, transparent community of peers. But, recently, they have come to realize that not everything warrants sharing with every online contact—and that sharing to such a wide circle can ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... consumers to perform acts of goodwill by suggesting specific behaviors, launching challenges, and creating hashtags to spread the movement.Make kindness part of your brand ethos, both in terms of how you treat employees and consumers. Perform thoughtful gestures and add a personal layer to every point of contact within your organization and externally. - Kind Media & Entertainment - Finding positivity has become so important in modern society that there’s a growing demand for such content in media and ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... , and three in 10 global youth like to shop for clothing/accessories from resale apps/websites, with China doubling global youth in this activity (60%). Having access to inventory from around the world is boosting the appeal, while such platforms are also offering an entry point for luxury and high-end fashion that may have been out of reach in the past. Luxury brands like Stella McCartney are leveraging this mindset, joining forces with U.S. resale platform The RealReal to promote a longer life ...
Global Digital Trends May 30, 2018 ... feel this way. Young people are powering the rise of new digital trends that are reflective of their values and interests, as well as the state of the world in which they are growing up. For example, young people’s desire to participate in the creation of entertainment has led to the popularity of user-generated music video apps. Their worries over the sociopolitical state of the world is driving the formation of online social justice movements that are more impactful than previous online movements ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... -consumption they’re trying to avoid (see Buy Not). Shopping online during a launch isn’t necessarily a more attractive alternative since these retailers’ websites are notorious for crashing at the moment they’re needed most, leaving visitors incessantly refreshing the page. VISION AND VALUESThat’s not to say that consumers have outgrown brand partnerships entirely. But in order for such collaborations to resonate moving forward, the parties involved must be aligned in their vision and values ...
Digital Wellbeing Movement Sep 18, 2018 ... players such as Jane McGonigal, an American game designer on a mission to increase the hours people engage in online gaming. Young people share this outlook, seeing gaming as an edifying pursuit rather than a destructive one. This attitude towards gaming can be attributed to the fact that many Ys and younger Xs played video games during their childhood and are less worried about their children consuming this form of entertainment. Y parents are even hiring Fornite coaches for their children in the ...
Tech Truths Mar 21, 2019 ... A deep dive into how each generation perceives technology and how they live on and with digital devices. While Baby Boomers and even Gen Xers may be guilty of signing text messages with their name or writing checks in lieu of online banking, they're not as inept with technology as young generations and the media often make them out to be. And while Generations Y and Z are heavily reliant on tech, using it for everything from dating to practicing mindfulness, that doesn't mean they love spending ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... people they only know in the online realm. They are distressed by the hatred they see from others, particularly as spreading kindness has become a personal mission for many (see Good Vibes). As a result, they are seeking Obstruction Of Injustice to censor such offensive language from their feeds with the hope that it will help scrub it from their real lives as well.I strongly feel that companies and brands have an incredible responsibility to help eliminate hate speech and harassment from ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... towards those brands that save them time and energy by being open and upfront in communicating their value. To wit, nearly nine in 10 young people think it’s just as important for a brand to be transparent as it is for it to be socially conscious. This suggests that transparency, or Clear Consciousness, is rapidly joining social consciousness as the hallmark of a trendsetting brand.A major way companies can practice Clear Consciousness is by adopting a “show me, don’t tell me” approach when ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... . Boomers and Xers had few alternatives to traditional consumption. Investing in a car, a home, or even an outfit for a special occasion was a given, as was the commitment to owning these and other items for a long while. And because owning goods was the primary way to enjoy them, ownership itself became a totem of success. In the rising share economy this convention no longer holds. The ease with which likeminded individuals can forge online connections to circumvent traditional consumption has ...
