Welcome To The Club Dec 13, 2018 ... to provide this sense of belonging. While there's no shortage of ways in which they can feel part of a community online, young people are realizing that doesn’t fully substitute for having it in-person and are therefore still seeking it offline. Belonging to an IRL community is still very important to youth, so much so that they’re willing to go out of their way to attain it and go so far as to pay for it in the form of membership to clubs and co-working spaces, even if these communities are not ...
Loneliness & The Pandemic Oct 29, 2020 ... Examining young adults’ attitudes around loneliness in the context of the pandemic A “shadow” epidemic is being heightened by the pandemic: loneliness.Prior to the pandemic, this ailment was a key cause for concern among mental health experts, especially when it came to young adults. But the onset of the pandemic, subsequent shutdowns, and pervasive social distancing have spurred a society enduring peak aloneness, and with that, loneliness. ...
The Direct Connection Jun 21, 2019 ... modern youth’s desire for innovation, community, and personalization. Additionally, big box retailers have a unique opportunity to partner with new DTC brands to capitalize on their cool. Target has begun to carry DTC brands like Casper, Quip, and Harry’s, a move which demonstrates the company’s understanding of today’s youth. The addition of such brands to the company’s merchandise is a win-win: it gives young consumers an opportunity to interact with brands they’ve only seen online and Target ...
The Cassandra 2022 OutLOOK Dec 16, 2021 community gen z social media ... The Top Trends Defining Youth Culture in 2022Welcome to Cassandra's 2022 Outlook. We recommend viewing the following slideshows in full screen mode.SEEING THROUGH THE ALGORITHMThe algorithm doesn’t drive us; we drive the algorithm–because we know it’s there. TRUST HAS LEFT THE CHATIt’s been building for a while, but trust in institutions including science, government, media, and big tech have all but disappeared. EMERGENCY URGENCYIn 2021, we ran out of names for hurricanes, ocean levels are now ...
The Hive Mind Dec 16, 2019 ... current cacophony of culture-driving, culture-defining opinions that circulate online via the “Hive Mind.”Today, the rise of multi-platform personal branding and blogging via social media has morphed into a new beast, one wherein users are promoting their messaging—behind a product, a service, or an idol—and rallying others to their cause as they compete for attention in today’s overcrowded online forum. The evolution of social behavior as a result of an evolving digital landscape has ...
Future Of Food & Beverage Sep 12, 2018 ... has been Instagram bait in recent years—and even taste in an effort to maximize one's time for other purposes. As four in 10 Trendsetters are interested in trying a product designed for optimal human nutrition (e.g., Soylent, Ample) and 74% of Trendsetters in the U.S. and 71% in the UK would rather eat food that provides optimum nutrition than food that is pretty, we foresee increasing consumer interest in ready-to-drink meals—and a whole new meaning to the term ‘fast food.’Sated ...
The Home Stretch Jun 30, 2021 ... Welcome to Cassandra's "The Home Stretch" Report.We recommend viewing the following slides in full screen mode. ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... inevitable outcome. For Boomers, the crux of their lives was to work to raise kids, which got them stuck in a rut. As this cohort hit the point of routine burnout, their solution was to search for their true passions (see table below). When work-obsessed Xers hit a burnout point in their careers and experienced identity crises as a result of making work the center of their lives, this cohort turned to finding their true purpose and to discovering who they were in a holistic sense. But unlike younger ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... updates for advertising purposes. The ease with which most consumers willingly hand over their identities in exchange for a digital product or service is being illuminated increasingly in the news and media. Though some consumers don’t mind being the aforementioned product, others are offended after waking up to the reality of the situation, and are starting to seek ways to minimize exploitation of their personal information. Forty percent of 14- to 34-year-olds said that they “seek out privacy online ...
How Can I Help You? Jun 22, 2019 ... important that they also consider how they can center their consumers within online retail. A 22-year-old female in our focus group said, “I think online, it feels like there's no customer service for the most part, but it would actually be kind of cool if it there was a new experience with an ‘in-person feeling’ when you're online.” For today’s digital-first youth, online shopping not only constitutes a form of entertainment but also provides an efficient way for them to purchase from and interact with ...
