Find Your Place Dec 17, 2018 ... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
Data Mine Sep 19, 2018 ... aware of the potential risk factors they face when sharing personal information online, they’ve accepted it as a modern day hazard that’s worth the gamble, and just one of the many trade-offs they're willing to accept in today's increasingly digital world (see Tricks Of The Trade-Off). Young people’s willingness to forgo privacy in favor of all that technology provides isn’t an indiscriminate, careless practice—they no longer have an expectation of digital privacy that previous generations did ...
Need For Speed Sep 20, 2018 ... needs met and aren't looking for a leisurely experience-based type of shopping, they’re seeking ways to save their precious time and cut out what they see as unnecessary obstacles. In this vein, all brands should consider how they can remove steps for consumers when they're interacting with their brand, whether online or off. E-commerce can also become more frictionless in reducing the steps to browse and buy, streamlining people's search process by preventing choice overload (see Cease & Assist ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... pharmaceutical industry doesn't resonate with their values (see Doctor Who?) and alternative financial tools when big banks don’t meet their needs (see Cashless Is King), they're also looking for alternative educational resources in response to their dissatisfaction with traditional academic institutions. Modern youth are finding that school isn't preparing them properly for the job market or offering courses for the variety of topics and depth they may seek to study, prompting them to look elsewhere for ...
Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
Innovation Marketing Tips Sep 08, 2018 ... Donde Search, Forever 21 shoppers can click on icons representing features they want in clothing, such as color and silhouette, to see all the results that fit their preferences within the site's offerings. Forever 21 has found that allowing people to search via visuals, which is the way they think about clothing, has helped replicate the brick-and-mortar experience in the online world - 7. Take People Behind-The-Scenes. - Young people are fascinated by innovation and not just because it's new and ...
The Urge To Splurge Mar 16, 2019 ... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...
The Mental Health Perspective Apr 12, 2020 ... keep them feeling good—foodie fixations, live events, and adventurous travel—are unavailable during this time and may become unaffordable in the future as their financial situations change. In turn, their mental health will be affected as they will have to find new ways to bring joy and positivity into their days.In this issue of Life Interrupted, we look at the specific effects of the Covid-19 pandemic on young people’s mental health, including how they are experiencing a lack of ...
How Can I Help You? Jun 22, 2019 ... often missing from the online experience.HUMAN NEED FOR PERSONALIZED EXPERIENCESModern youth know that when it comes to retail, one size does not fit all, and they expect brands to be aware of this too. Young consumers have spurred the demand for customizable products and services that meet their personal needs, as well as make them feel special, and brands that can translate this penchant for personalized experiences to their customer service practices stand to make a greater positive impact on ...
