117 results for 'Snapchat'
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Macrotrends

Gen Z Marketing Tips

... ” campaign and sales. - 2. Focus on shareability - As Zs are a generation that prizes creativity, brands should give them content that they can play with and share with their social feeds. By letting them put their personal touch on content and make it their own, brands can help Zs boost their image and can build meaningful relationships with them. Fanta To complement Fanta’s rebranding and promote its new flavors, the beverage company invited teens to create their own Fanta filters for Snapchat and ...

Fanning Out

... social media platform. Major players like Facebook, Twitter, and Snapchat have all begun livestreaming sporting events in recent months to meet this growing demand. Young people appreciate that these platforms offer a social experience that they may not get elsewhere. Ys are looking for more ways to come together and connect, but many are finding that heading to a friend’s house to gather around the TV for a game is harder given their crammed schedules and rising responsibilities at home, while ...

Game Of Life(style)

... platforms such as Snapchat and Twitter. Other common ways today’s youth are learning about sports and athletics culture are through family members, friends, coworkers, and the games and matches themselves. Trendsetters are significantly more likely than youth in general to use nearly all resources to stay up-to-date on sports and athletics culture. In fact, about twice as many Trendsetters as young adults overall use Twitter and other social media platforms to stay informed.Which of the following ...

Carrying The Torch

... expanded its UberEnglish service to Rio de Janeiro six months prior to the kickoff of the games. The app expansion started in Colombia in 2015 in partnership with the language-learning platform DuoLingo, and it allows users to request Uber drivers who are proficient in English.Snapchat Shows Olympics Highlights Snapchat partnered with NBC to give users access to Olympics highlights throughout the games. This marked the first time NBC has allowed its content to be broadcast outside its ...

Social (TV) Network

... , sketch, and stand-up. PBS This past October, PBS documentary series POV and digital content site NowThis released two documentaries, We’ll Still Be Here and The Way It Should Be on Snapchat’s Discover section for 24 hours.Snapchat and TurnerIn December, Snapchat and Turner Broadcasting expanded their partnership to bring original series to the social media platform based on Turner brands including, TBS, Adult Swim, and truTV. Through the deal, they will also bring a Bleacher Report ...

Scene Stealers

... since these people’s processes bring them closer to the content. When there’s a show I love, I will follow the people behind the scenes. For example, I follow tons of people involved in making Pretty Little Liars, from the costume designer to the production assistants. I enjoy seeing their Snapchats on set of how the show is made, and it’s as interesting as episodes of the show.HAYLEY, 15, NYThe new rising star for modern youth is anyone involved in the creation of entertainment. Nearly ...

Reality Bites

... of AR helps explain why more youth like it; about three in 10 have tried and enjoyed AR. Another familiar form of AR is social media filters like those found on Snapchat, which let people alter their appearance and surroundings in playful ways and gives them content to share with others, which has become an ever-important way of socializing for youth now that they are creators looking to put their own spin on content (see Mix Masters). More entertainment brands are ...

Epic Entertainment

... sensation surrounding it. The photos they share are crafted and staged, presented as a highly calculated performance for their social media audience rather than an accurate depiction of their activities. Snapchat has extended its filters from transforming just a consumer’s face to allowing users to alter their surroundings—capturing one’s “reality” has become flexible in the quest to make everyday moments a little more epic. This trend has also led to the rise of social media challenges such as ...

Marketing Tips

... tactic, in which fans were encouraged to search for its vehicles, rather than characters, in the real world and share photos on Snapchat by snapping @smartcarUSA. By turning the simple activity of spotting a smart car into a game, Smart USA created a highly entertaining, social activity.  - 3. Aid in their enjoyment of entertainment. - Although young consumers are highly passionate about entertainment, they feel that it’s also a source of stress in their lives. For instance, many are ...

Marketing Tips

... young consumers’ admiration and loyalty.  Rent the Runway Shoppers of Rent the Runway who wonder how a dress will fit can send the brand a video, image, or text on Snapchat describing the product they’re interested in and their personal stats, including their size, height, and body shape. They’re also encouraged to provide specific questions about how the dress will look when worn. Rent the Runway has a team of 250 staffers at the ready to try on the particular dress, and they select an ...