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Macrotrends

Living Experiments

... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...

Global Influencer Trends

... month, according to the BBC) are given a contract, which includes social media training and product development support. Experts say these Chinese firms, particularly Ruhnn, differ from their Western counterparts because of "how committed they are and the amount of resources they’re putting behind these influencers." The model appears to be working—Dayi Zhang was the first influencer that Ruhnn invested in; last year, she sold more than $145 million of products through her online store ...

Branding Trends

... just might find...you get an exhibit dedicated to the Rolling Stones. Fans can visit “Exhibitionism” during its five-month display in NYC, where they can connect with the band on a more personal level by observing guitars, written lyrics, diaries, and artwork from band members’ private collections, as well as touring a model of the London apartment where the band started.Star Wars and the Power of Costume Just about every legendary costume featured in the Star Wars saga, from the original trilogy ...

The Direct Connection

... modern youth’s desire for innovation, community, and personalization. Additionally, big box retailers have a unique opportunity to partner with new DTC brands to capitalize on their cool. Target has begun to carry DTC brands like Casper, Quip, and Harry’s, a move which demonstrates the company’s understanding of today’s youth. The addition of such brands to the company’s merchandise is a win-win: it gives young consumers an opportunity to interact with brands they’ve only seen online and Target ...

Retail 2.0: Tech-Based Commerce

... spending the more time consumers spend in a store, online shopping provides a similar opportunity to draw in Gens Y and Z: the more time they spend engaging with an app or website, the greater the volume and frequency of purchases. Notably, the online shopping experience itself has remained relatively unchanged over the past few years, even as technology has seen a slew of innovations. Incremental changes, such as one-click buy buttons and streamlined apps, have made the experience feel more forward ...

Shop Talk

... in the store, which presents an additional challenge for brick-and-mortar retailers to overcome.If I'm shopping for clothes or something fun I prefer to go in-store and get the experience and talk to people, but if it's something that's just practical, I would rather just order it online.MORGAN, 22, NJYoung consumers don’t even have to be actively shopping in-store or online to find something they want to buy. Modern youth are always in discovery mode, whether it’s intentional or not, due to ...

Marketing Tips

... enthusiasts dialed in just to chat or express their love for the brand, while others found it a helpful way to learn about the benefits of the service if they weren’t subscribed already. Based on the positive response, Birchbox is now live chatting with its Snapchat followers once a week. - 7. Provide a sense of home. - As consumers can buy anything online today, brick-and-mortar brands need to offer more to get people in stores (see What’s In Store). Retailers can position their spaces as the draw ...

Retail 2.0: A.I., AR & VR

... Spade took advantage of AR, letting in-store customers experiment with a variety of different customizations, from flaps and straps to bag charms. When a customer picked up the bag, the interactive AR display offered up the range of potential accessories. Once they'd landed on the perfect combo, they could buy it in the store or online.PumaPuma's LQD Cell Origin Air are fairly unique in the AR world: they're not just sneakers that can be overlayed with virtual add-ons, they actually unlock an entire ...

Leaning Out To Lean In

... Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.Contrary to the idea that achieving professional success requires “leaning in” at work even if it means “leaning out” at home, young parents are championing the notion that a successful career shouldn’t have to come at the expense of family life. Instead, they are discovering that being a parent can actually help their careers, and not just ...

Category Lens

... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...