Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... that don't just provide convenience or match their price point but are truly tailored to the individual from a health and lifestyle standpoint, brands can help young consumers ease the hassle of shopping and have more confidence in their purchase. In fact, 80% of young people in the U.S. and 69% in the UK feel better about themselves if they buy products that are customized, and this attitude jumps to 87% in the U.S. and 79% in the UK among Trendsetters. This also eases the common frustration of ...
The Direct Connection Jun 21, 2019 ... their hyper-targeted multi-channel marketing, streamlined options, sleek aesthetics, and innovation—not to mention many of these brands offer the product personalization that young people desire. However, it’s noteworthy that when speaking to young consumers in our focus groups, Cassandra found that nearly all of them couldn’t name a DTC brand, but when prompted with a description, they immediately connected them as being part of the same tribe based not on their sales/distribution model but ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... The concept of digital identity is changing for today’s youth, as their emerging behaviors on social media reflect a newfound self-awareness. Today’s youth are unique in that they’re the first people in history to navigate the journey from adolescence to adulthood both online and off. As they come of age, their transition in the real world is mirrored in how they portray themselves online. When an individual is younger and still forming their identity, their social media persona tends to ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... . When it comes to school, Zs live in a state of fear that they might fall victim to a school shooting. And when it comes to religion, exposé journalism and documentaries about church abuses have made young people jaded by organized religion. This inability to rely on traditional social support systems has made Zs a generation of doers who are inclined to demonstrate both online and IRL in order to fight for their futures. But they can only do so much without the backing of adult leaders, and this ...
Where There's A Will, There's Away Dec 10, 2018 ... qualitative research. This willingness is fitting as young consumers tend to take a quality over quantity approach when it comes to this sector in particular (see The Optimization Generation), meaning that they don't need to make purchases often to have the curated, high-quality wardrobe they crave. While young people do buy new outfits for the purpose of wearing them on a trip, they consider that to be part of their travel spending.Dining out and drinking are other categories where young people are often ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... young consumers. In traditional retail, it’s not uncommon for a designer shirt to be marked up eight times by the time it reaches the consumer; Everlane explains that by being an online-only brand, it eliminates much of the costs associated with brick-and-mortar retail and is therefore able to offer lower costs for quality products. CLEAR CONSCIENCE Everlane consistently promotes Good Vibes in innovative ways. During Black Friday 2015, the company forwent traditional sales and discounts (believing ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... /7 news cycle, and the rise of online ‘watchdog’ activity, among other factors), this cohort has become less trusting of the institutions that past generations were able to rely on, which is impacting their current emotional burnout. This is definitely a two-sided affair: Ys see institutions as becoming less supporting over time, leaving modern consumers, and Ys especially, to be gradually less trusting. For example, Baby Boomers overall had comparatively more trust in the military and believed ...
Culture Spotlight On India Jun 12, 2018 ... music revenue from movies only makes up a small fraction of the industry, but the opposite is true in India. The country's emphasis on Bollywood means that music from its movies has a distinct advantage, and it's difficult for independent music to break through. Indeed, Bollywood releases over 1,000 movies annually and the sale of soundtracks account for almost 80% of the country's music sales. As a result, India’s music scene is more song-driven than artist-driven, making it ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... suiting company Blank Label only sells its wares online, but shoppers can visit its Boston and Chicago showrooms (and, soon, a third showroom in DC) to be measured by sales consultants before placing their orders. Personal measurements remain accessible via the brand’s website for those who want to order more on their own later.GEMVARAJewelry e-tailer Gemvara opened a seasonal showroom, equipped with tablets and computers for custom gem design and ordering, on Boston’s Newbury Street. Customers who ...
