Fans Forever Jun 10, 2014 media & entertainment movies TV ... their favorite material from the past in a new wave of nostalgic fandom. Before the popularization of streaming content, it was much harder (and more expensive) to stay invested in content that had been taken off the air, or to revisit series, books, and movies missed the first time around. Viewers had to rely on cable syndication or wait on the release of DVDs and box sets. Services like Netflix have shifted the paradigm, making it ever easier to ignite one’s past fandom or develop a strong ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... marijuana use, and some (Alaska, Colorado, Oregon, and Washington) have even legalized possession—Gen Ys’ open-minded nature and tremendous spending power are highly influential factors in this shift. From marijuana delivery services to creative cannabis food and beverages, young entrepreneurs are leading the so-called Green Rush that is moving pot away from its patchouli-and-bongwater-soaked reputation and rebranding it as a legitimate, modern lifestyle product that offers benefits complementary to ...
Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
Geomarking Sep 09, 2014 global marketing media & entertainment local culture video ... resonates globally (whether it’s an idea, a trend, a song, or a dance) and putting their regional stamp on it—in short, reinventing it as a shout out to their own culture. This GEOmarking behavior allows Ys to contextualize global phenomena within their immediate environment, and in doing so, to call attention to their place in the world. GYs create and share with ease. They are well accustomed to using the web as a platform for self-expression, so it stands to reason that these individuals want to tell ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... it with them with a knowledgeable perspective. Similarly, someone who normally starts his day with a meditation session, a run, and an acai bowl may make an effort to show off his uncharacteristic dips into sloth and junk food, sharing photos of himself obviously suffering the effects of a hangover in a beach lounge chair or enjoying an Animal Style burger from In-N-Out. Brands, too, need to depict this high-low range of wellness in order to demonstrate that they understand how pervasive this ...
Well at Work Jun 11, 2015 career health & wellness open offices work-life balance ... that cultivate not just physical wellbeing but also social and financial wellbeing for themselves and their peers. Ys are seeking employers that acknowledge their desire for work/life integration and encourage physical and mental wellness from both the top down and the bottom up. In response to this shift, forward-thinking companies looking to attract and retain them are finding creative ways to update their cultures and policies to acknowledge this generation's prioritization of wellness – and are ...
The Real Story Mar 12, 2015 gen z media & entertainment books movies TV ... , embrace the challenges they see, and are migrating toward more realism in entertainment. While children’s media will always supply room to dream—from superheroes and princesses to cartoon characters and talking animals—the current generation of youth isn’t besotted by the idea of acquiring instant fame or discovering their latent superpower but instead has a rising interest in more credible storylines. As they like to think of themselves as regular people capable of extraordinary achievements through ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... hand. London-based journalist Masih Alinejad stirred a related debate with the launch of “Stealthy Freedoms of Iranian Women,” an anonymous forum for women to choose whether or not to don hijabs on social media. The project prompted thousands to submit photos with their hair flowing freely, a move that ignited international uproar—and not just from conservatives. Many New Muslim women felt the project unjustly reinforced the stereotype that their lot is oppressed. This misunderstanding is a missed ...
#RichKidsOf... Sep 16, 2014 global media & entertainment social media ... Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment. Only 23% of GYs say that being very wealthy is a life aspiration, yet money still talks globally. Indeed, Ys in some nations are taking pride in wealth, flaunting their upwardly mobile financial status as a badge of honor that often inspires envy or amusement from their peers. Money is a top priority among many South African Ys; 35% say that being wealthy is a life aspiration, 45% say that ...
10 Gender Takeaways Sep 17, 2013 ... , clichéd, and offensive representations of either sex—and they’re quick to call out these missteps when spotted. Brands today must be mindful when addressing, depicting, or even excluding a specific gender. With that in mind, here are our top 10 marketing tips for navigating the new gender landscape. - INCLUDE EVERYONE IN THE STORYLINE - Brands take a risk when they consciously exclude one gender or the other from their marketing materials. This misstep is most often perpetrated against men who ...
