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Macrotrends

Global Home & Away Trends

... that can be traced to the government’s relaxation of visa requirements for visitors, particularly from China and Southeast Asia, and the decline of the yen. While these measures made travel to Japan cheaper and easier—and boosted Japan’s economy in the process—the Japanese media have used the term “tourism pollution” to describe how lately tourists have “overrun” Japanese cities. - China: College Tourism - College-bound teens in China are responsible for the boom of the global ...

Portraits Of A Generation

... . While each portrait highlights the different characteristics and outlooks of each generation, such as Zs' penchant to celebrate individuality and Ys' disruptor tendencies, there's one pervading similarity across the four generations: they feel misunderstood. No more than a quarter of each generation feels that they're accurately represented in marketing, signaling a need for brands to dive deeper to understand why each generation thinks and acts the way they do.To understand how we arrived at each ...

Culture Spotlight On Spain

... song.The Story Goes: TV Fiction Is ExplodingSpain is giving rise to a rapidly growing TV fiction sector that’s reaching both domestic and international audiences, so much so that Variety declares that Spain is experiencing a TV renaissance. Following Netflix’s success with its first original Spanish series Las Chicas del Cable, it’s releasing its second Spanish original series Elite, a young adult murder mystery for global audiences in 2019. Additionally, Netflix, in ...

Global Innovation Trends

... “wearables” points to a larger trend in tech that is increasingly discreet, so much so that wearables are only headed more towards living under the skin. In Sweden, where biohacking culture is strong, thousands of people have chosen to place microchips underneath their skin for practical reasons: the chips function as an automatic credit card or other type of transactional card. In Germany the thousands of people who have also implanted themselves with microchips have a similar reason ...

Culture Spotlight On Mexico

... Tradition and regional pride propel cultural trends in Mexico.Mexican culture is being celebrated on an international scale lately, with its heritage, music, and films crossing borders. Meanwhile, young people's passion for music makes it a major market for streaming.Come On Stream: Mexico Leads With Music StreamingMexico City has become a dominant force in the music streaming world, particularly on Spotify. High-profile artists like Adele, Radiohead, Harry Styles, and Dua Lipa all have Mexico ...

Eco-Exhibitionists

... Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. Mention someone with solar panels on their roof, a compost heap in their backyard, or a hybrid in their garage as recently as the early 2000s and the perception was that they were somewhat of a social outlier—a holdover hippie or elitist from the Bay Area perhaps—admirable for their eco ...

Millennials' Seven Day Sober Diary

... An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.For The Social Status Report, we found three Gen Ys in the U.S. and three in the UK who normally drink socially, but wanted to abstain from alcohol for a week for various reasons and were willing to keep a diary of their experience. All participants, who are of legal drinking age, revealed what social plans, if any, they participated in daily, how not drinking affected their social life ...

Green Rush

... their generational views on the importance of wellness. Similar to how it’s now difficult for consumers to wrap their heads around the Prohibition era, in the not-so-distant future it will likely seem astonishing that marijuana was, for so long, illegal. In fact, marijuana is now the nation’s fastest-growing industry, increasing 74% over the past year. Now valued at $2.4 billion, the industry is anticipated to be worth $11 billion as early as 2019. And, as pot continues to drive aboveground big ...

Fans Forever

... Young consumers are enjoying nostalgia for old entertainment through creative expressions of fandom.Thanks to their Internet-fueled accelerated sense of nostalgia, young consumers today are uniquely inclined to express continued fandom for bygone content and properties, just as readily as they might demonstrate excitement for what’s new and next. These individuals aren’t just re-watching cancelled shows or cult movies released years ago; they’re actively reminiscing about and memorializing ...

Alt Pay

... Young consumers are going cash-free, opting for innovative payment systems and currencies.The rise of the cashless society has been speculated for years, but its onset has been somewhat slower than expected. Now, in light of stats suggesting that young people carry less cash than ever, we seem to have reached a tipping point in the transition to cash-free. In place of paper, there’s been an influx of innovative payment platforms that speak to a growing interest in Alt-Pay methods. We’re seeing ...