No Kid(ding) Sep 09, 2015 family parenting pets children ... A growing number of Ys are choosing a child-free lifestyle and are reshaping adulthood to focus on areas other than child-rearing. In previous decades, raising children was a given rather than a conscious choice. Over time, adults were able to make more nuanced individual decisions about having children as a result of cultural shifts including advancements in healthcare and medicine, access to family planning resources, and the women’s liberation movement; yet, having kids remained a key tenet ...
All In Good Time Aug 31, 2015 career family home money relationships ... Young adults understand that “having it all” requires ongoing flexibility and constant tradeoffs, and they recalibrate their goals accordingly. Young adults of previous generations shared similar life aspirations for the most part: to have career success, a job they love, a lot of money, a nice house, and a family that includes a spouse and kids. Today’s young adults, however, have significantly more varied ambitions. While the notion of “having it all” in the traditional sense isn’t ...
Marketing Tips Sep 16, 2015 marketing ... and have friends who span a range of ages. This attitudinal shift has spread throughout society; older generations today are often very active and youthful while young kids have sophisticated interests and advanced skillsets. Marketers typically create products for a specific age group, but rather than limit their reach, they should consider people of all ages to be potential consumers. The #LoveYourAge campaign from Lancôme fights ageism and sends the message that age is just a number. The beauty ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... Spending time alone in public has become a key marker of adulthood as young people increasingly see it as an opportunity to build independence. Today’s young people see reaching the point when one can happily be alone in public as a new marker of maturity, a point of self-awareness. In fact, 82% of youth say being able to be comfortable alone in public is a sign of independence. They are coming to realize that time for personal reflection and growth is as important as cultivating a vibrant ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... Ys consider therapy a highly important wellness resource, and they are updating the ways in which they obtain it. Gen Ys are redefining the perception of therapy, seeing it as beneficial for everyone and modifying it to suit their individual needs. As they consider it a given to work on all aspects of their wellbeing, including their mental state, they’re eradicating the stigma around therapy, with nearly four in 10 Ys, including 55% of Trendsetters, having consulted a therapist or life coach ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... Ys aspire to achieve a balanced, but not necessarily flawless, wellness ecosystem that encompasses body, mind, and soul. Gen Ys’ anticipated longevity is inspiring them to engage with multidisciplinary wellness in a more proactive manner than that of previous generations of young adults. They are hyperaware of aging’s effects not just on beauty but also on body, mind, and soul. Consequently, they approach wellness holistically, viewing it as an ecosystem in which each of the three components is ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... versa—to help them maintain the equilibrium they have come to value highly. Ys’ approach to wellness is a balancing act (see Well Rounded). If they indulge in a night of drinking or spend a lazy day with Netflix, they counter their “bad” behavior with a green juice or a workout the next day. Their remorse is genuine, and they believe that making amends makes a difference to their future health. Indulgence without considering the repercussions (and making an effort to compensate for their excesses ...
Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... Today’s teens consider gender equality a given; they’re proudly calling themselves feminists, and boys are getting behind the movement, too. Despite wanting gender equality, Gen Ys grew up fearful of identifying as feminists. They didn’t understand the term and mostly associated it with man-hating, bra-burning behavior. Many believed that by defining themselves by the F-word, they’d be simultaneously saying that women aren’t equal to men and advocating for female dominance. Gen Zs, however ...
