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Macrotrends

Build Your Own Career

... Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.Generations Y and Z are combining distinct characteristics of their personal lives to produce a new kind of professional outlook: their overall preference for customization causes them to desire personalization; Ys’ drive to relate to as many people and collect as many experiences as possible leads them to seek out many ...

School Of (Work)Life

... Office jobs are increasingly providing a college/university-like experience, as young employees seek comparable social and emotional benefits from a work culture.Generations Y and Z are spurring a significant shift in the workforce, in which office jobs are increasingly similar to college/university life. As Ys will comprise nearly half of all employees globally by 2020 and companies prepare for Zs’ rapid arrival, the nature of the workplace is evolving to better meet youth’s preferences and ...

The Gig Is Up

... Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.As youth continue to desire customization and flexibility in all aspects of their lives, they’re choosing jobs that accommodate their versatile schedules and desire for freedom by participating in the gig economy. Rather than committing to a traditional 9-to-5 job, members of the gig economy are picking and choosing short-term freelance and ...

Out Of Office

... Gen Ys and Zs are changing the valuation of “manual” jobs, reinventing them as aspirational opportunities to be active and untethered to screens.Careers in manual labor and the service industry, once looked down upon as being reserved for the “unskilled” workers of the world, are becoming more attractive to Gen Ys and Zs in reaction to their growing malaise over being tied to desks and screens. In a reflection of the changing times, fields that were once considered highly coveted, like banking ...

Eco-Exhibitionists

... Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. Mention someone with solar panels on their roof, a compost heap in their backyard, or a hybrid in their garage as recently as the early 2000s and the perception was that they were somewhat of a social outlier—a holdover hippie or elitist from the Bay Area perhaps—admirable for their eco ...

Self Made Global Trends

... A snapshot of cultural trends related to work, finance, and home life impacting young people around the world. - CHINA: STAR SEARCH - Chinese employers have taken to Western astrology to predict more than what their week may bring, but also who they may hire, as reported by The New York Times. Employers and employees alike are using their zodiac sign to depict how they work best and who would work best with them. Managers are taking into account how different signs relate together, and which ...

Millennials’ Vision Boards

... An ethnography taking a look at how Millennials foresee their futures by mapping out a vision board.To get a comprehensive picture of how youth envision their self-improvement efforts panning out, we asked five Gen Ys in the U.S. and five in the UK to compose a vision board for 2018, depicting what they’re doing for self-betterment. Participants used images, quotes, and written explanation to share their personal goals for the year and help provide inspiration. The vision boards displayed many ...

Risk Management

... Gen Zs are adopting a more traditional and conservative approach to life, seeking to mitigate risks and challenges to achieve their version of social progress.Youth are generally seen as challenging the norms and rules set forth by their elders, establishing a movement that aligns with their unique values. This reality tends to earn them a negative reputation from their older counterparts: the Silent Generation considered Boomers to be a “wild child” group; Boomers considered Gen X to be ...

Inside Out

... As racial and ethnic diversity become increasingly widespread, Gen Zs are approaching religion as a way to express their individuality.For the most diverse generation in history, the very concept of diversity is in flux; Gen Zs have an ever-expanding repertoire of labels with which to ascribe themselves and thus define their identity. Though they are still experiencing a world in which racism is a prevalent issue, as a generation they’re coming of age accepting of multiculturalism because ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...