Fempowerment Mar 16, 2015 gen z gender equality feminism women ... . I’m a feminist because there are both subtle and obvious inequalities between the genders and it affects every aspect of life. PRIYA, 17, WAThe changing entertainment landscape has also contributed to Zs’ awareness about and eagerness to propel feminism. In recent years, there’s been a rise in movies that feature strong female leads. Titles such as The Hunger Games and Divergent have helped young people realize that girls are just as capable of saving the world as boys, thus empowering them while ...
Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
Millennials’ Vision Boards Mar 13, 2018 career food & beverage gen y health & wellness social life spending travel diet fitness mindfulness ... of the areas we cover here in the Betterment Report, including fitness, learning, socializing, and more. As you can see, young adults are taking self-improvement seriously, finding ways to incorporate it into their day-to-day lives and achieve their goals. Bailey, 21, Columbus, OH. Lillian, 22, Cambridge, MA. Adam, 26, Atlanta, GA. Sarah, 28, Washington, DC. Alphonso, 29, Santa Cruz, CA. Lily, 21 London, UK . Patrick, 25, Colchester, UK . Nathaniel, 33, London, UK. Tom, 33, London, UK ...
Brand Takeaways Aug 23, 2020 ... with the Gen Z and Millennial values you’ve read up on thus far. We also outlined an eminent example of a brand living out and acting on its values: Ben & Jerry’s, which youth in our Cassandra Collective specifically name-checked even as we were conducting secondary research that confirmed this. ...
Influence Buy Category Dec 12, 2019 ... their followers are most likely to make. Across the board, we found that youth that follow influencers in a certain category are also likely to make purchases in that category (those following beauty influencers are likely to make beauty and grooming purchases, those following cooking influencers are likely to make purchases in the cooking category, etc.)—but what we also found were adjacent categories worth your exploration. The following infographics display our findings, which present a ...
Culture Spotlight On Brazil Jun 14, 2018 ... Political activism is a key part of emerging Brazilian culture.Young adults in Brazil are changing the face of music, giving rise to new genres and creating social progress through songs, while also using fashion as a way to take a stand.Gettin’ Funky: A Genre To WatchLatin American music surged in popularity around the world in 2017, and 2018 is continuing this trend with the rise of Baile Funk from Brazil. The songs in Portuguese that embrace Latin American Funk are ...
Global Innovation Trends Sep 07, 2018 ... “wearables” points to a larger trend in tech that is increasingly discreet, so much so that wearables are only headed more towards living under the skin. In Sweden, where biohacking culture is strong, thousands of people have chosen to place microchips underneath their skin for practical reasons: the chips function as an automatic credit card or other type of transactional card. In Germany the thousands of people who have also implanted themselves with microchips have a similar reason ...
Culture Spotlight On Mexico Jun 05, 2018 ... , orange, lime, and lemon, the soda found a following after the region had difficulties with its supply of Coke, but the alternative has become the mainstay. The growing popularity of the drink not only suggests that young people are seeking a more natural and healthy lifestyle, but they also want more local products and to support their community.74% of Mexico’s youth cannot go a day without listening to music, and this increases to 79% among women compared to 69% of men.7 in 10 Mexican youth agree ...
Culture Spotlight On Nigeria Jun 10, 2018 ... outbreak and other serious issues affecting the country. Game creators feel that there's no shortage of games with English storylines, but they want to make ones from a Nigerian perspective that can also spread the country's culture to other regions. Meanwhile, as Nigerian game companies face much financial pressure to compete with global hits, they're increasingly striking deals with telecom companies across the continent for distribution. Mobile phone users pay a subscription fee to have ...
India's Missed Call Sep 12, 2014 global marketing mobile ... a text or a voice message about offers and discounts. Missed callers can also support a cause by dialing a number and hanging up, much like signing a petition. Garnier Men published photo ads on Facebook asking visitors to click to make a missed call for a chance to meet Rajasthan Royals players and win match tickets or merchandise. Callers received an SMS with trivia questions allowing them to participate in the contest and a link to purchase products.Earlier this summer, Facebook introduced a ...
