Media Mix Nov 26, 2016 ... | 151 | 151 | 151 | 151 WIDE VARIETY Young adults want to be well-rounded in terms of their entertainment habits. Nearly three-quarters of U.S. and UK youth consume a wide variety of entertainment in order to have a larger breadth of knowledge, and about nine in 10 Trendsetters do so, too. Additionally, more than six in 10 youth and about eight in 10 Trendsetters consume a variety of entertainment to relate to more people. U.S. Gen Ys are more likely than their U.S. teen Z counterparts as ...
Digital Brands Dec 27, 2013 marketing social media ... Young consumers regularly engage with brands online, including watching ads, communicating with them, and following them on social media.TARGET ME In a world where advertising is just another facet of life, young consumers prefer a customizable ad experience. In addition to wanting to be able to choose what ads they see, just under half say personalized recommendations by websites are valuable to them. Three in 10 say they’re okay with sharing private info in exchange for a more customizable ...
Digital Life Dec 24, 2013 communication media & entertainment social media ... necessities but prevents us from watching too much TV. ASHLEY, 24I pay for literally nothing online. I am the benefactor of someone else’s Netflix and Hulu passwords and I don’t have any newspaper or magazine subscriptions. I listen to Spotify incessantly, but I suffer through the ads on the free version. I don’t even shop online that much. I’ve had a $50 Amazon gift card in my wallet for almost three months completely untouched. CHARLIE, 22I used to have Hulu Plus when I didn’t own a TV. We ...
Consumed Consumer Mar 24, 2014 ... A quantitative overview of shopping preferences, behaviors, and motivatorsTHOUGHTS ON THE NEW CONSUMER Online shopping has changed the nature of our consumerism. There are endless products to choose from now, which can be overwhelming. Since there are so many products out there, it is more important to me to make decisions carefully, and choose items that function properly. Past generations had fewer options, and thus faced less pressure. These days you have to learn to be a smart shopper. I ...
Food & Beverage Mar 07, 2019 ... of all U.S. generations enjoy cooking. FOOD & SOCIAL MEDIAWhich of the following, if any, are true for you?Please select all that apply. My social activities often involve eating/meals | I often read reviews before deciding where to eat | In the past three months, I've shared a picture of a food/drink I've had on social media ...
TV, Movies & Books Nov 24, 2016 ... be embarrassed by how much time they spend watching TV. While they are loyal TV watchers, youth are not as loyal to specific programs, as about a quarter of young adults say they don’t feel guilty if they decide not to finish a series they have started.Which of the following, if any, do you feel guilty or embarrassed about?Please select all that apply. How much time I spend watching TV shows | If I do not finish a series I start watching About six in 10 youth and three-quarters of ...
Gender Consumer Sep 21, 2013 ... ) | An online personal stylist service (e.g., Cakestyle, keaton row, Tog and Porter) ONLINE INFLUENCE While almost 60% of women prefer shopping in-store to online, more than half of men prefer the convenience and ease of online browsing. Nearly three-quarters of both men and women research products before going shopping. Would you rather...? Browse online | Shop in-store | Research products before shopping | Research products on my device while in-store 41% OF SHOPPERS SAY THEY OFTEN FIND OUT ...
Modern Parents Landscape Jun 21, 2016 ... the two most important traits for their child to possess, with the latter showing the newfound importance of empathy among the digital generations. Intelligence is the third-most important factor for U.S. parents, while good manners is number three for parents in the UK. Parents in both countries think it’s more important that their children be independent and open-minded than be spiritual/religious or possess athletic ability.Which of the following traits, if any, do you think are most important ...
Digital My Mobile Life Dec 18, 2014 communication technology apps messaging mobile ... weekday, which of the following activities, if any, do you do on your mobile device during the morning?Among those who do each activity Listen to music | Look at social media feeds | Read news | View photos | Aimlessly browse the Internet | Use fitness/ health apps or videos | Play games | Access mobile learning | Listen to podcasts | Read blogs | Watch TV | Read books | Watch videos | Read magazines | Shop/ browse online On a typical weekday, which of the following activities, if any ...
TODAYS YOU(TH) Oct 28, 2021 education gender health & wellness parenting body image equality friends hobbies LGBT school work-life balance ... generation is more...?Please select one answer from each pair below that you agree with the most. Likely to make their own rules | Likely to follow the rules | Willing to take risks | Willing to play it safe | On a path to try lots of different jobs | On a path to have one career | Likely to have better/deeper relationships with friends online | Likely to have better/deeper relationships with friends in-person | Unsettled | Settled | Independent | Group-oriented | Interested in making ...
