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Habits/Rituals: Impact On CPG

... optimism about exiting the current recession and the pandemic. Life changes during the past few months have significantly affected a few key categories: beauty/grooming, fashion, and food & beverage. With young people staying at home more, their usual passion for style has evolved to more of a self care mentality. They’ve shifted from doing daily makeup to upping their skincare routines to combat the effects of so much screen time. The pandemic has also accelerated the trend of casual clothing as ...

Where Young Adults Live: Now & In The Future

... moving across the suburbs, urban areas, and rural areas, demonstrating that they are not only moving to different locations, but also to new types of locations. Additionally, preference for suburban areas, which dominated over urban areas for previous generations as they aged, is not as strong among modern youth when envisioning their future. Peruse each visual to see where Ys and Zs want to be residing from now until 2038. At present, the largest concentration of Zs aged 14-21 is in the suburbs (40 ...

Alt Pay

... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...

Millennials' Seven Day Sober Diary

... An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.For The Social Status Report, we found three Gen Ys in the U.S. and three in the UK who normally drink socially, but wanted to abstain from alcohol for a week for various reasons and were willing to keep a diary of their experience. All participants, who are of legal drinking age, revealed what social plans, if any, they participated in daily, how not drinking affected their social life ...

Portraits Of A Generation

... better understand how each generation sees themselves, especially Boomers and Xers. Only 23% of Zs, 22% of Ys, and 15% of Xers and Boomers think that their generation is accurately reflected in advertising/marketing. To address this disconnect, brands should move away from generational stereotypes, and instead engage each generation through their passion points and the characteristics that make them unique.Which of the following, if any, are true for youPlease select all that apply. My generation ...

Show Your Emojins

... communications. Marketers could create sets of branded emojis for text message marketing, present information through strings of characters (as Bon Appétit did in creating an emoji recipe), or host contests and quizzes that enlist consumers to decode emoji messages. Given emojis’ mass appeal, there’s ample opportunity for brands to use the symbols outside of digital communications, too, whether in art, music videos, or even on products. We expect emojis to continue to pop up across cultural categories ...

Transgender Voices

... The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.In recent years gay culture has been increasingly celebrated, both in terms of legislation and media representation. Young people are rallying around the causes of gender and marriage equality, and they praise figures who represent and support the gay community. But society is nonetheless far behind when it comes to accepting transgender individuals, and has ...

Perfect Boyfriend

... ideal—“the perfect boyfriend”—while maintaining a strong self-awareness of the clichés they’re trading in. Perfect Boyfriend blogs’ viral quality is derived from both their exaggerated tone and juxtaposition of disparate characteristics. Many portray alpha types with a text overlay that reveals them to be excessively sensitive. Among such blogs are Your LL Bean Boyfriend, in which images of outdoorsy LL Bean models are set alongside dialogue that reveals their overwhelming thoughtfulness, and the ...