POP Entertain Jun 18, 2014 gaming media & entertainment movies music TV ... the theater, concerts, art openings, lectures, and museums | Adrenaline junkie - I like to spend my free time doing extreme sports, trying new things, and going to new places VITAL CONTENT Entertainment is hard-wired into the DNA of this young generation. Three-quarters of Mainstream and 85% of Trendsetters say that music is vital to their lives. Movies, comedy, books, and social media also emerge as vital forms of entertainment. Women are more likely to consider books vital to their lives, while ...
Gender Love/Sex/Dating Sep 23, 2013 ... with what else is out there. If you meet a cute guy at a bar and hit it off, you are now not only competing with the girls in the room, but you are competing with all of his Tinder matches in a five mile radius. ADRIANA, 21HOOKUP CULTURE... Two-thirds of Ys believe that dating today is more about hooking up than getting to know one another; among females, nearly three-quarters feel this way. The advent of texting and social media has allowed Ys to approach dating more casually than did prior ...
BMS Soul Jun 25, 2015 ... spirituality isn’t high on Ys’ list of wellness concerns, 20% are interested in exploring this facet of their lives but aren’t sure where to start.Which of the following, if any, are true for you? I have attended a religious service in order to support someone else | I have attended a religious service because I was pressured by my family/ friends | I'm interested in exploring my spirituality but I'm not sure where to start | I share inspirational quotes/ videos online | I only go to church/ temple on ...
Innovation & Society/Social Causes Sep 02, 2018 ... other companies | Innovative brands have more impact on social issues than other companies DRAWBACKS OF TECHNearly half of U.S. and UK Trendsetters worry that society's use of technology is hurting our social skills, a feeling that is especially true among women in both countries compared to men. An additional one in three Trendsetters in both countries also worry that society's use of technology is making us less intelligent, with U.S and UK women again being more likely than men to worry about ...
Innovation & Healthcare Aug 28, 2018 ... advances. Another three in four U.S. Trendsetters and six in 10 UK Trendsetters agree technological advances will make their generation healthier than previous generations.How much do you agree or disagree with each of the following statements?Strongly/ Somewhat Agree Summary My generation will live longer than previous generations because of technological advances | My generation will be healthier than previous generations because of technological advances Nearly 2 in 5 Trendsetters across the U.S ...
Brands' Role in Innovation Aug 26, 2018 ... A quantitative overview of youth’s perceptions of brands and the role they play in innovation.Nearly 9 in 10 U.S. and UK Trendsetters respect brands that try to innovate even if they fail.KEEPING UP WITH INNOVATIONBrands have big shoes to fill—according to three in four Trendsetters in the U.S. and UK who agree brands have a responsibility to be innovative, and what’s more, always need to be innovating to be relevant. While innovation is key, youth recognize the effort brands are putting ...
The Future Of Innovation Aug 25, 2018 ... : AUGMENTED REALITYWhen considering augmented reality technology, four in 10 Trendsetters across the U.S. and UK think their purchase decisions/activities surrounding gaming will be most impacted by innovations in this area within the next few years. One in three U.S. and UK Trendsetters say that the second most financially impacted area/industry will be tech and accessories (e.g., computers, mobile devices, headphones). AR as it relates to live concerts (e.g., going to concerts, buying movie tickets ...
POP Landscape Jun 17, 2014 media & entertainment movies music news TV ... | Digital culture | Nightlife | Politics | Theater THOUGH THEY’RE NOT POP EXPERTS, NEARLY 4 IN 10 14- TO 34-YEAR-OLDS SAY THEY’RE PASSIONATE ABOUT POP CULTUREIN THREE WORDS, WHAT IS POP CULTURE TO YOU? Pop culture today encompasses a wide variety of topics, feelings, and content, with music and other entertainment rising to the top. Music plays a critical part; this is the topic 14- to 34-year-olds consider most vital to their lives, and the one in which they are most likely to consider themselves ...
Education, Work & Success Data Jun 09, 2020 ... impacted because of COVID-19?Ages 13-17 Has not changed | Somewhat likely to change | Very likely to change | Has already changed | I haven't decided about college yet ONLINE CLASS OR NO CLASSPlease select one statement from each pair below that you agree with more.Ages 13-17I'd rather... Take college classes, even if it's remote/ online learning | Wait to take college classes until I can attend in person EDUCATION NEEDSHow much, if at all, do you agree or disagree with each of the following ...
Election Time Mar 15, 2020 ... media | Share something interesting I learned about a candidate or issue on social media | Like a candidate or issue on Facebook | Display political affiliations or beliefs online | Attend an event for a candidate or issue | Donate money to a campaign or issue | Display political affiliations or beliefs offline (e.g., tote bag, bracelet, bumper sticker) | Donate time to or canvas for a campaign or issue | Write/call politicians or government agencies | Run for office | Other | None of ...