Work In Progress Mar 03, 2015 gen z play experiences Uptime ... Never feeling that they are done progressing in life, Zs will continuously strive to improve themselves and the world around them. Gen Z is embracing the adage that nothing is ever final. They have come of age in a world that is constantly in flux thanks largely to technology. There’s always a new app that makes their smartphone even more powerful, a new service that furthers the on-demand spirit of modern commerce, or a new game that allows them to build an entire world of their dreams. In ...
The Real Story Mar 12, 2015 gen z media & entertainment books movies TV ... Born pragmatists, Zs are gravitating to true and realistic stories that showcase “average” people doing extraordinary things. There is a changing tide in young consumers’ entertainment choices. During Ys’ formative years, the market was flooded with supernatural, paranormal, and dystopian titles that fed their need for fantasy. This is reflected in their need to make sense of and gain hope for the complicated world in which they were growing up. Zs, however, as a highly pragmatic generation ...
Transgender Activists Mar 17, 2015 gen z gender activism civil rights LGBT transgender ... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...
Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.Global Ys (GYs) are the most diverse and multicultural generation, a reality that has inspired an unprecedented height of tolerance, open-mindedness, and inclusivity among its members. Indeed, GYs are increasingly blurring and dissolving race and gender boundaries, and leading the charge to create an even more open and accepting culture. Because ...
K-Pressure Sep 12, 2014 career education global local culture ... Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.South Korea’s postwar economic boom and rapid industrialization has been aided by the government’s heavy investment in its young population. Young people are understood to be of critical importance to the country’s future; in fact, they are its very foundation. As young South Koreans have risen to be among the top performing students on ...
Geomarking Sep 09, 2014 global marketing media & entertainment local culture video ... Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture. While communities throughout history have taken pride in flaunting their local flavor, never before has a generation been able to do so on such an international scale, nor as rapidly. Now, when Global Ys (GYs) want to celebrate their local identity, the world is their audience. They’re accomplishing this goal by taking a concept that ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... Young Muslisms, who are rapidly growing in numbers and influence, are a key consumer group striving to balance tradition and modernity.Muslims under the age of 25 comprise roughly 11% of the global population, yet this relatively vast group has been overlooked by global brands historically. Now, their economic progress and rapid population growth are making them hard to ignore. Indeed, in the US alone, Muslim numbers are projected to more than double by 2030, sparking comparisons to the highly ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.Never before has there been a global youth population with such shared values, attitudes, and interests. Cultures collide on a regular basis, both in person and digitally—and among Global Ys (GYs), the result is more often communion than conflict. As such, we are seeing a shift away from multicultural marketing, instead leaning toward an Omnicultural ...
India's Missed Call Sep 12, 2014 global marketing mobile ... Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.In most countries, people who wish to avoid phone conversations while still communicating with friends and contacts default to text messaging. In India, however, where costs for both voice calls and sent texts can be prohibitively high, Ys have devised a clever workaround: the so-called missed call. Simply by dialing a friend and hanging up, they are able to ...
Fans Forever Jun 10, 2014 media & entertainment movies TV ... Young consumers are enjoying nostalgia for old entertainment through creative expressions of fandom.Thanks to their Internet-fueled accelerated sense of nostalgia, young consumers today are uniquely inclined to express continued fandom for bygone content and properties, just as readily as they might demonstrate excitement for what’s new and next. These individuals aren’t just re-watching cancelled shows or cult movies released years ago; they’re actively reminiscing about and memorializing ...