Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.Growing worry about the effect of showrooming on brick-and-mortars’ bottom line has brands searching for new ways to incentivize and enhance in-store shopping. Beacons—Bluetooth-enabled transmitters that relay a signal to identify the location of nearby mobile devices—may soon provide the path. Once a consumer has opted into Beacon technology and ...
POPulism Jun 05, 2014 media & entertainment news politics TV video ... Young audiences are increasingly eager to learn about and enhance their awareness of politics through the lens of comedy.Politics has long been considered fair game and easy fodder for comedic treatment in popular culture. Satirical political commentary, in particular, has been an ingrained part of Millennials’ cultural upbringing and news consumption since their preteen years. The Daily Show with Jon Stewart has been on the air for a venerable 15 years, and The Colbert Report began a full ...
Occulture Jun 06, 2014 gender media & entertainment movies TV Fempowerment ... Witch characters are enjoying a resurgence, a reflection of young consumers' interest in seeing more strong female leads. Witches have always been prominent in popular culture—from Macbeth and The Wizard of Oz to Bewitched and The Craft—but there’s been a sudden spike in interest lately, as young consumers are expressing an increased desire to see more strong female leads in entertainment. Regardless of whether witches are involved in good or bad activity, they’re tough, fearless ...
Alt Pay Mar 10, 2014 retail technology e-commerce local mobile social media ... Young consumers are going cash-free, opting for innovative payment systems and currencies.The rise of the cashless society has been speculated for years, but its onset has been somewhat slower than expected. Now, in light of stats suggesting that young people carry less cash than ever, we seem to have reached a tipping point in the transition to cash-free. In place of paper, there’s been an influx of innovative payment platforms that speak to a growing interest in Alt-Pay methods. We’re seeing ...
#RichKidsOf... Sep 16, 2014 global media & entertainment social media ... often wear layer upon layer of the clothes—even wearing multiple pairs of pants at times—as a less-than-subtle display of just how much they can afford to spend on such frivolities. Moreover, they participate in elaborate dance-offs in which they sometimes burn money and purposefully ruin their clothes to show off that they can afford to do so. In China, nouveau riche Ys (dubbed fu er dai, or “Rich 2G,” by the Chinese media as a reference to their second-generation wealth) are also going the extra ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... An exploration of how Google Glass can impact young consumers' lives, including its effect on style, entertainment, and marketing.The Google Glass release date has not yet been confirmed as of press time, though insiders speculate that the device, as well as its very own app store, will hit the consumer market in 2014. However, thanks to those lucky few who were selected to be a part of the initial Explorer pilot program, some would-be Glass owners have already gotten to witness the game ...
Show Your Emojins Dec 10, 2013 communication emojis messaging mobile texting ... As digital communication proliferates, young people are turning to images—specifically emojis—to help them convey their sentiments.Emojis were originally intended to supplement text and convey tone. However, the Japanese characters are increasingly being used to replace words, altogether. Considering young consumers’ inclination to communicate through images (as evidenced by the rapid rise of Instagram and Snapchat), it should come as no surprise that these individuals are using digital icons ...
10 Gender Takeaways Sep 17, 2013 ... Actionable marketing tips for brands looking to stay relevant in the cultural discourse surrounding gender identity and politics.Today’s young consumers may consider gender less of a contentious issue than their parents did, but that doesn’t mean that they’re indifferent to depictions of gender in marketing; in fact, quite the opposite is true. Part of their personal, independent approach to gender identity involves policing male- and female-targeted content for outdated, unrealistic ...
The Gender Landscape Aug 29, 2013 ... Young people's new approach to gender politics, through gender neutrality, gender bending, and gender claiming.For young people today, gender is less of an issue than it was for previous generations. The paradigms that shaped their parents’ experience with gender and gender politics have largely fallen away; as far as they’re concerned, the “Battle of the Sexes” is over and done with. Sixty-seven percent feel that gender doesn’t define a person to the extent that it used to. As products of a ...
Venture Consumers Aug 15, 2013 ... Having emerged somewhat shaken from the seemingly endless Great Recession, Gen Ys are adopting a new, long-view approach to their finances, purchases, and decision-making in general. Their desire for instant gratification is diminishing as they start to think more carefully about what truly warrants an investment of time, money, or energy. Perhaps in reaction against real-time overload, they’re increasingly seeking out longer-term, longer-lasting investments; for example, spending more on ...
