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Politeness & Others

... | Often | Sometimes | Never CATEGORY INVOLVEMENTFor each of the following, please tell us if you do it or don't do it. Recycle | Vote | Follow the news | Ensure I don't waste food | Actively support causes I care about | Donate | Ensure I don't create unnecessary garbage | Research political candidates or referendums that I vote for | Support causes on social networks | Volunteer | Ensure I don't use a lot of natural resources (e.g., gas, energy, water) | Research the companies that I buy ...

TODAYS YOU(TH)

... A quantitative overview of how Gen Z and Millennials identify today. IT’S HARDER TODAYCompared to previous generations, do you think the following are easier, harder, or the same for young people today? Paying for college | Buying a house | Saving | Planning for retirement | Managing finances | Work/life balance | Career | Marriage | Parenthood | Buying a car | School/education | Dating | Being involved in politics | Friendships Paying for college | Buying a house | Saving ...

Playing House

... lightbulb) | Home robot/assistant (e.g., Amazon Echo, Roomba) LOYAL TO BRANDSMany young adults are brand loyal, especially when shopping for things like personal care products, groceries and cleaning supplies. Additionally, nearly half of those who have pets buy the same brands of pet products, while about a third of youth buy the same brands of cleaning supplies and home electronics. Women are more brand loyal than men in nearly all these categories, as are Ys compared to Zs, likely because they are ...

Finance Data

... | An online/app payment account (e.g., PayPal, Zelle, Venmo) | My own credit card | Life insurance | Student loans | My own retirement account | Stocks/bonds | A credit/debit card that is mine, but someone else pays for | College/university savings plan | An investment account (e.g., ETF, index fund, mutual fund) | A stock trading account | A budgeting app | A trust fund | A will | None of these 68% of U.S. Trendsetters, and 62% in the UK, think they will be financially ...

Global Y Consumer

... online, in-store, or via mobile device (e.g., smartphone, tablet)? In-store | Online | Mobile ON/OFF CONSISTENCY GYs want a brand to have a consistent image in-store and online—this is true for more than 4 in 5 Ys in Brazil, India, and China. How important to you is it that a brand...?Top 2 Box “Very important” and “Somewhat important” Has a consistent image that is the same in-store and online THOUGHTS ON ON/OFF SHOPPING I prefer to shop in a store because I like to see and touch the ...

Focus on Self, Wealth, Worries & Guilt

... The following charts illustrate data in Total (all respondents) as well as differences by gender. To see differences within additional demographic categories, click 'View Total Data' beneath each chart.Focus on SelfDo you agree or disagree with each of the following statements below?Agree Summary I still find time to spend on my own interests | I have hobbies and interests outside of my family | It's hard for me to maintain my personal identity outside of being a parent Wealth ...

Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Brand AttitudesHow strongly do you agree or disagree with each of the following statements?Everyday Equality Report 2020Strongly/Somewhat Agree Summary Brands need to acknowledge people living with disabilities to be relevant | Brands need to stand up for their values to be relevant | Brands should be public about internal policies about social issues | Brands have the power to change the world | Brands ...

Parenting Attitudes, Preferences, Style, Values & Beliefs

... The following charts illustrate data in Total (all respondents) as well as differences by gender. To see differences within additional demographic categories, click 'View Total Data' beneath each chart.Parenting Attitudes & Preferences Which of the following best represents your feelings about parenting today? I'd rather have two or more children | I'd rather have only one child | I'd rather raise my child(ren) near my relatives | I'd rather raise my child(ren) near my friends | I'd ...

Brands & Marketing

... A quantitative overview of how consumers view advertising and the channels they want brands to use to communicate with them.ADS & ENDORSEMENTSFamiliarity plays a large role in the mind of the consumer. Roughly seven in 10 U.S. and UK youth want to see ads and marketing campaigns with real people in them rather than celebrities. Another seven in 10 Trendsetters say they are more likely to buy a product or service if a friend promotes it or if a social media influencer likes it than if a ...

Gen Z Brands and Marketing

... money to charities that helped homeless people. ELLIE, 10, MAFor marketers trying to reach teens and tweens, I definitely recommend having a social media account. It gets the word out when you have new clothes, for example, and gets people to your store when they see a picture of an outfit that they want, leading them to buy more. JORDAN, 12, CAOn the Brandwagon While Zs expect a lot from brands, they also do their part to support them. They most commonly share their favorite brands by word of mouth ...