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Gen Z Brands and Marketing

... money to charities that helped homeless people. ELLIE, 10, MAFor marketers trying to reach teens and tweens, I definitely recommend having a social media account. It gets the word out when you have new clothes, for example, and gets people to your store when they see a picture of an outfit that they want, leading them to buy more. JORDAN, 12, CAOn the Brandwagon While Zs expect a lot from brands, they also do their part to support them. They most commonly share their favorite brands by word of mouth ...

Consumed Path

... coupon codes/ deals | Checked email for coupons or sales | Checked magazines/ newspapers/ circulars for coupons | Looked for product ideas and inspiration | Went to a brand or retailer's online site to explore different products | Used my mobile phone to compare prices | Consulted an online collage/ planning tool | Asked friends/ family/ colleagues for recommendations | Consulted my social network | Pulled up my order history to see what I had ordered before | Looked for expert reviews ...

Brands & Marketing

... A quantitative overview of how consumers view advertising and the channels they want brands to use to communicate with them.ADS & ENDORSEMENTSFamiliarity plays a large role in the mind of the consumer. Roughly seven in 10 U.S. and UK youth want to see ads and marketing campaigns with real people in them rather than celebrities. Another seven in 10 Trendsetters say they are more likely to buy a product or service if a friend promotes it or if a social media influencer likes it than if a ...

Politeness & Others

... | Often | Sometimes | Never CATEGORY INVOLVEMENTFor each of the following, please tell us if you do it or don't do it. Recycle | Vote | Follow the news | Ensure I don't waste food | Actively support causes I care about | Donate | Ensure I don't create unnecessary garbage | Research political candidates or referendums that I vote for | Support causes on social networks | Volunteer | Ensure I don't use a lot of natural resources (e.g., gas, energy, water) | Research the companies that I buy ...

State Of The Union

... not to waste food | I volunteer | I vote | I don't create unnecessary garbage | I actively support causes I care about | I support causes on social networks | I research political candidates or referen- dums that I vote for | I don't use a lot of natural resources (e.g., gas, energy, water) | I research the companies that I buy from | I don't buy products that were tested on animals | I don't buy products or services from companies that exploit their workers | I avoid eating meat or ...

Consumed Consumer

... if I’m in a store and see something I LOVE, and it is either on sale or a reasonable price, I will buy it. I feel comfortable doing this because I’m always pretty well informed about what’s available, so I’ll be able to tell if the item is rare or if it would be easy to find for sale online. I usually like to wait until things go on sale online, then compare prices to get the best deal. ELLIE, 22When I go to a store I am a ‘Navy Seal Shopper’: I go in, get what I want, and get out, and try not ...

Gen Z Money and Spending

... spend! I haven't bought anything new in a long time, and I usually plan my purchases. SYDNEY, 10, COI save a third of my money for long-term, a third for travel, and keep the other third for spending! OLIVIA, 14, WII am usually an impulse buyer. If I want to eat out and my family doesn't, I will buy my own lunch or dinner. I love Starbucks, but my mom won't always get it for me, so I will buy it myself. I also buy the clothes I want if my mom won't. MORGAN, 12, OHI try to save, but sometimes it's ...

Gender Consumer

... A quantitative overview of shopping habits and preferences as relevant to gender.MEN ARE ACTIVE SHOPPERS Women are slightly out-shopping men, but men are shopping at a wider variety of stores. Men’s shopping habits mirror those of their female counterparts for most store categories, especially online stores. However, women tend to turn more to discount or bargain stores, such as dollar stores, while men are more drawn to electronics and sporting goods stores. Which, if any, of the following ...

GAMING X COMMUNITY

... GAMING PREFERENCESPlease select one statement from each pair below that you agree with the most.Those Who Play Video Games I prefer to play video games with people that I know | I prefer to play video games with people that I don't know | Play video games on a console/PC | Play video games on my phone | I prefer to play video games with friends online | I prefer to play video games with friends in-person | Play video games that are high energy and stimulating | Play video games ...

TODAYS YOU(TH)

... A quantitative overview of how Gen Z and Millennials identify today. IT’S HARDER TODAYCompared to previous generations, do you think the following are easier, harder, or the same for young people today? Paying for college | Buying a house | Saving | Planning for retirement | Managing finances | Work/life balance | Career | Marriage | Parenthood | Buying a car | School/education | Dating | Being involved in politics | Friendships Paying for college | Buying a house | Saving ...