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Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Brand AttitudesHow strongly do you agree or disagree with each of the following statements?Everyday Equality Report 2020Strongly/Somewhat Agree Summary Brands need to acknowledge people living with disabilities to be relevant | Brands need to stand up for their values to be relevant | Brands should be public about internal policies about social issues | Brands have the power to change the world | Brands ...

Gender Consumer

... A quantitative overview of shopping habits and preferences as relevant to gender.MEN ARE ACTIVE SHOPPERS Women are slightly out-shopping men, but men are shopping at a wider variety of stores. Men’s shopping habits mirror those of their female counterparts for most store categories, especially online stores. However, women tend to turn more to discount or bargain stores, such as dollar stores, while men are more drawn to electronics and sporting goods stores. Which, if any, of the following ...

Importance, Value, & Attitudes Toward An Aesthetic

... Caring About An Aesthetic Thinking about the categories you just selected that contribute to your aesthetic, please tell us if you agree or disagree with each of the following statements.Agree Summary I care about what my aesthetic says about me Feelings Toward An Aesthetic Which of the following best represents your feelings about aesthetics?Please select one response per pair. My aesthetic(s) are more about how I see myself | My aesthetic(s) are more about how I want others to see me | I ...

Creating Space

... more functional while at home | Set up a space for me to do and store my hobbies/crafts | Purchased small ticket items (e.g., mixer, air fryer) | Set up a space to meditate or relax | Purchased a smart home assistant (e.g., Alexa, Google Home) | Purchased large ticket items (e.g., dishwasher, refrigerator) | Purchased smart home environment devices (e.g., Nest Thermostat, smart air quality monitor) | Set up a home gym | Set up a space for a bar (U.S. 21+, UK 18+) Organized my space (e.g ...

POP Marketing

... products, and traditional commercials to more experimental “mini-films.” They have a strong preference, however, for seeing real people using a product, rather than celebrities, and would prefer to be involved in product ideation than product promotion.What would you most like to see from your favorite brands? Real people using the product | Celebrities using the product | An opportunity to help create a new product | An opportunity to star in an ad | Sponsored comedy short | Sponsored ...

Consumed Consumer (Continued)

... luxury goods anymore. I could see Vivian from Pretty Woman shopping online rather than on Rodeo Drive. DEANNA, 22Luxury is anything of high quality that evokes elegance and class. Many things can exude luxury, but it’s all about taste. Someone who is tacky, no matter how rich they are, will always seem tasteless. To me, luxury is the appreciation for the finer things in life. JONATHAN, 23I think luxury is generally defined not by quality, but perceived availability. Something that’s hard to attain ...

Planning Travel

... traveling, I prefer to dress casually | When traveling, I prefer to dress up | I plan out my packing in advance | I pack last minute | I pack for function | I pack for style | When packing, I plan out my outfits for each day | When packing, I bring items without knowing when I will wear them TO-DO LIST BEFORE THE TRIPWhich of the following, if any, do you typically do before going on a trip?Select all that apply Save money | Buy food/drinks | Buy new clothing | Buy travel size ...

The Future of Dating

... family | Decide to be exclusive (only date that one person) | Get married | Move in together | Introduce your partner to friends | Get engaged | Kiss | Have sex for the first time (Base 18+) | Hold hands | Update your relationship status on social media | Post digital evidence (checking in together, posting photos, status updates, etc.) | None of the above Online VS Offline DatingI find most of the people I go on dates with...Please select one response below. Offline (in-person ...

Gender Singlehood/Parenthood

... , but almost every coupon was ‘buy one get one free!’ I may be a big person but there is no way I could eat two Whoppers alone! Even at the grocery store, I find that being single makes it a pain to find deals. I can find a coupon for $1 off avocados, but it’s a bag of four! There’s no way for me to finish that! Things like ‘buy one get one free’ are great if you are feeding more people, but I would just prefer half off. HEIDI, 27I feel like a lot of marketing toward singles is to help them not ...