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Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Brand AttitudesHow strongly do you agree or disagree with each of the following statements?Everyday Equality Report 2020Strongly/Somewhat Agree Summary Brands need to acknowledge people living with disabilities to be relevant | Brands need to stand up for their values to be relevant | Brands should be public about internal policies about social issues | Brands have the power to change the world | Brands ...

POP Marketing

... products, and traditional commercials to more experimental “mini-films.” They have a strong preference, however, for seeing real people using a product, rather than celebrities, and would prefer to be involved in product ideation than product promotion.What would you most like to see from your favorite brands? Real people using the product | Celebrities using the product | An opportunity to help create a new product | An opportunity to star in an ad | Sponsored comedy short | Sponsored ...

Finance Data

... | An online/app payment account (e.g., PayPal, Zelle, Venmo) | My own credit card | Life insurance | Student loans | My own retirement account | Stocks/bonds | A credit/debit card that is mine, but someone else pays for | College/university savings plan | An investment account (e.g., ETF, index fund, mutual fund) | A stock trading account | A budgeting app | A trust fund | A will | None of these 68% of U.S. Trendsetters, and 62% in the UK, think they will be financially ...

Consumed Consumer (Continued)

... luxury goods anymore. I could see Vivian from Pretty Woman shopping online rather than on Rodeo Drive. DEANNA, 22Luxury is anything of high quality that evokes elegance and class. Many things can exude luxury, but it’s all about taste. Someone who is tacky, no matter how rich they are, will always seem tasteless. To me, luxury is the appreciation for the finer things in life. JONATHAN, 23I think luxury is generally defined not by quality, but perceived availability. Something that’s hard to attain ...

Planning Travel

... traveling, I prefer to dress casually | When traveling, I prefer to dress up | I plan out my packing in advance | I pack last minute | I pack for function | I pack for style | When packing, I plan out my outfits for each day | When packing, I bring items without knowing when I will wear them TO-DO LIST BEFORE THE TRIPWhich of the following, if any, do you typically do before going on a trip?Select all that apply Save money | Buy food/drinks | Buy new clothing | Buy travel size ...

Gender Singlehood/Parenthood

... , but almost every coupon was ‘buy one get one free!’ I may be a big person but there is no way I could eat two Whoppers alone! Even at the grocery store, I find that being single makes it a pain to find deals. I can find a coupon for $1 off avocados, but it’s a bag of four! There’s no way for me to finish that! Things like ‘buy one get one free’ are great if you are feeding more people, but I would just prefer half off. HEIDI, 27I feel like a lot of marketing toward singles is to help them not ...

Digital Brands

... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...

Creating Space

... more functional while at home | Set up a space for me to do and store my hobbies/crafts | Purchased small ticket items (e.g., mixer, air fryer) | Set up a space to meditate or relax | Purchased a smart home assistant (e.g., Alexa, Google Home) | Purchased large ticket items (e.g., dishwasher, refrigerator) | Purchased smart home environment devices (e.g., Nest Thermostat, smart air quality monitor) | Set up a home gym | Set up a space for a bar (U.S. 21+, UK 18+) Organized my space (e.g ...

Innovation & Privacy/Personal Security

... other companies/ brands | I'm willing to allow a company/brand to see my online activity so it can provide me personalized recommendations/ experiences | I have shared videos/pictures of others without their permission | None of the above PRIVACY TRADE-OFFSSpeed and personalization are top of mind among young people today, even as concerns of privacy are high. Nearly four in 10 U.S. and UK Trendsetters say they are willing to give up some human interaction for increased speed of service, while ...