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Attitudes Toward "Luxury"

... Attitudes Toward "Luxury" To what extent do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I would rather have a luxury experience than a luxury product | Wearing too many luxury logos is tacky | The best food I've ever eaten was from what would be considered a "hole in the wall" restaurant | I feel accomplished when I get to have a luxury experience | Luxury products and services are overrated | There is more peer pressure to purchase ...

Consumer Confidence - Personal Impacts

... you normally would to find better deals | Purchasing more online/traveling to fewer stores to avoid using gasoline | Having to settle for purchasing more value brands rather than the brands you prefer on everyday grocery and household items | Shopping more at mass merchants/value-oriented stores rather than specialty/boutique retailers | Making more non-cash purchases (credit card, buy now/pay later) because you have less cash on hand INFLATION IMPACT ON VACATION TRAVELTo what extent do ...

Personal Style & Inspiration

... Personal StylePlease select one statement from each pair below that you agree with more. I prefer to dress casually | I prefer to dress up | In the past year, my style has become more minimalist | In the past year, my style has become more maximalist Social Media Inspiration For each of the following statements, please select either 'Yes' if it's true for you, or 'No' if it's not true for you.Yes Summary I have been inspired to buy something because I saw someone else post about it ...

Politeness & Others

... thank you | Not giving up your seat for an elderly/pregnant person | Not showing up on time (e.g., being 10 minutes late to a meeting) | Not holding the door for someone | Grooming in public (e.g., clipping nails, flossing teeth) | Playing music too loudly | Using a phone at the dinner table | Not making eye contact when speaking to someone | None of these are rude THINKING OF OTHERSHow often, if at all, do you think about the way your actions affect others around you? Always ...

Purchase Influences and Drivers

... advice and information?Select all that apply. YouTube videos | Friends | TikTok videos | People my age | Social media accounts I follow for inspiration | Parent(s) | Influencers | Online discussions | Beauty/Fashion Publications- Online or in Print | People that look like me or have similar physical traits | Sibling(s) | Celebrities | Other relatives | Someone/thing else | I didn't turn to anyone/thing for advice and information Go-To ResourceNow, based on your selections ...

Consumer Confidence - Economic Impacts

... lump sum payments to pay off or pay down outstanding debt | Buy furniture and home decor in the next month | Invest more for retirement than you are now | Buy major home electronics such as a TV, computer, tablet in the next month | Buy large home appliances | Subscribe to a new streaming service in the next month | Planning a large home improvement/renovation project in the next month | Research/book a vacation or travel in the next month | Relocate to a different part of the ...

Direct-To-Consumer (DTC)

... A quantitative overview of young consumers attitudes and behaviors toward DTC brands. TRYING DIRECT-TO-CONSUMER BRANDSWhich of the following statements, if any, are true for you?Please select all that apply. I like to try new brands that are disrupting an established category (e.g., Dollar Shave Club, Casper) REASONS TO SHOP FROM A DIRECT-TO-CONSUMER BRANDWhich of the following reasons, if any, would prompt you to shop from a direct to consumer brand (e.g., Casper, Dollar Shave Club, Quip ...

Shared Fandom

... , do you and your child(ren) participate in your shared fandoms?U.S. Parents Purchase merchandise or collectibles | Create art (e.g., fanfiction writing, comics, fan films, fan music, podcasting) | Attend conventions/events | Create content (e.g., post online reviews, vlog experiences) | Join and participate in online forums | Cosplay (i.e., dress up in costume) | Something else | None of the above Similar TasteFor each of the following statements, please answer the extent to which you ...

#PRHAUL

... first reading online discussions (e.g., reviews, comments, chats, forums, blogs) | I don't make purchases without first checking influencers reviews Sources of Advice & InfoThinking back to when you first wanted to start a new beauty/grooming routine, what resources did you turn to for advice and information? YouTube videos | Friends | TikTok videos | People my age | Social media accounts I follow for inspiration | Influencers | Online discussions | Parent(s) | Beauty/Fashion ...

Customer Service

... Globally, young people are more likely to post about a positive experience with a brand rather than a negative experience.CONTACTING CUSTOMER SERVICEWhich of the following ways, if any, have you contacted customer service in the past year?Please select all that apply. Phone | Email | Going to the store/in person | Online review | A chat window on a website | Contact form on the brand's website | Text message | Privately on social media (i.e., direct message) | Publicly on social media ...