Innovation & Privacy/Personal Security Aug 30, 2018 ... other companies/ brands | I'm willing to allow a company/brand to see my online activity so it can provide me personalized recommendations/ experiences | I have shared videos/pictures of others without their permission | None of the above PRIVACY TRADE-OFFSSpeed and personalization are top of mind among young people today, even as concerns of privacy are high. Nearly four in 10 U.S. and UK Trendsetters say they are willing to give up some human interaction for increased speed of service, while ...
Digital Brands Dec 27, 2013 marketing social media ... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...
Entertainment & Media Data Mar 01, 2021 ... reality TV shows Communication StylesWhich way do you prefer to communicate with friends/family?Generations Report 2019Please select one. In-person | Text messaging | Social media (e.g. Facebook, Instagram) Gaming with OthersWhich of the following, if any, are true for you?Global Culture Forecast 2018Please select all that apply. Playing video games is my favorite form of entertainment | I share videos and photos of myself playing video games online Gaming AttitudesHow strongly do you agree or ...
Focus on Self, Wealth, Worries & Guilt Apr 27, 2023 ... The following charts illustrate data in Total (all respondents) as well as differences by gender. To see differences within additional demographic categories, click 'View Total Data' beneath each chart.Focus on SelfDo you agree or disagree with each of the following statements below?Agree Summary I still find time to spend on my own interests | I have hobbies and interests outside of my family | It's hard for me to maintain my personal identity outside of being a parent Wealth ...
Brands & Home Nov 26, 2018 ... shop at the same stores for any of the following categories of items each time you make purchases?Generally Buy The Same Brands Summary Personal care products | Groceries | Cleaning supplies | Home electronics (e.g., television) | Pet products | Kitchenware (e.g., pots, pans, dishes) | Home appliances (e.g., stove, refrigerator) | Hardware/ home repair products | Home décor/furniture | Outdoor supplies (e.g., lawn care products, pool products) Do you generally buy the same brands, and ...
Popular Culture & Digital May 20, 2018 ... don’t have worries about it. More than a third (35%) of global youth are concerned about their privacy and security online, and another third worry about how much information other people can see about them online. Nearly half of youth in China (49%) and South Africa (47%) are concerned about online privacy and security. Data security is on the rise and youth recognize the benefits of safeguarding their online information.Which of the following, if any, are true for you?Please select all that apply ...
Parenting Attitudes, Preferences, Style, Values & Beliefs Apr 27, 2023 ... The following charts illustrate data in Total (all respondents) as well as differences by gender. To see differences within additional demographic categories, click 'View Total Data' beneath each chart.Parenting Attitudes & Preferences Which of the following best represents your feelings about parenting today? I'd rather have two or more children | I'd rather have only one child | I'd rather raise my child(ren) near my relatives | I'd rather raise my child(ren) near my friends | I'd ...
Style Practices & Preferences Jun 13, 2019 ... more formal | In the past few years, my style has become more modest/ conservative | In the past few years, my style has become more revealing/ sexy | In the past year my style has become more minimalist | In the past year my style has become more eclectic MINIMALISM PRACTICESWhich of the following, if any, are true for you?Select all that apply. In the past year, I have been practicing more minimalism | In the past year, I have tried new organizational methods in my home (e.g., the ...
Life Events & Milestones Mar 13, 2019 ... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...
Friends & Gifting Nov 21, 2017 ... A quantitative overview of gifting habits among friends.Trendsetters in the U.S. (63%) and the UK (58%) are more likely to give a friend an experience rather than a physical item as a gift. GIFT BUYINGWhile nearly 40% of U.S. and UK youth are likely to buy their friends a gift for their birthdays, U.S. youth are more likely than those in the UK to also buy gifts for friends during the holidays (40% vs. 19%). U.S. youth are also more likely to feel the need to reciprocate, with 43% feeling ...