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Gender Singlehood/Parenthood

... , but almost every coupon was ‘buy one get one free!’ I may be a big person but there is no way I could eat two Whoppers alone! Even at the grocery store, I find that being single makes it a pain to find deals. I can find a coupon for $1 off avocados, but it’s a bag of four! There’s no way for me to finish that! Things like ‘buy one get one free’ are great if you are feeding more people, but I would just prefer half off. HEIDI, 27I feel like a lot of marketing toward singles is to help them not ...

Life Events & Milestones

... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...

Popular Culture & Digital

... don’t have worries about it. More than a third (35%) of global youth are concerned about their privacy and security online, and another third worry about how much information other people can see about them online. Nearly half of youth in China (49%) and South Africa (47%) are concerned about online privacy and security. Data security is on the rise and youth recognize the benefits of safeguarding their online information.Which of the following, if any, are true for you?Please select all that apply ...

Digital Brands

... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...

Friends & Gifting

... A quantitative overview of gifting habits among friends.Trendsetters in the U.S. (63%) and the UK (58%) are more likely to give a friend an experience rather than a physical item as a gift. GIFT BUYINGWhile nearly 40% of U.S. and UK youth are likely to buy their friends a gift for their birthdays, U.S. youth are more likely than those in the UK to also buy gifts for friends during the holidays (40% vs. 19%). U.S. youth are also more likely to feel the need to reciprocate, with 43% feeling ...

Popular Culture Overview

... , are true for you?A person isn't cool if he/she doesn't... Have a Facebook account | See the latest movies | Pay attention to popular culture in other countries | Have an Instagram account | Travel within their own country | Follow sports | Travel to other countries | Watch live TV | Wear designer clothes | Have a Snapchat account | None of the above Have a Facebook account | See the latest movies | Pay attention to popular culture in other countries | Have an Instagram account ...

Modern Parents Brands And Marketing

... like it when brands offer materials or services that can help my child improve his/her education outside of school (e.g., reading programs, online tutorials) | I think it's okay when schools partner with brands for educational purposes BRAND MORALSBrands need to be conscious of how they interact with photos of children online. Half of U.S. and UK parents think it’s wrong for brands to share photos of their child posted online without their permission and most don’t want brands to comment on ...

Brand Influence(rs)

... favorite brand(s) DISCOVERING NEW BRANDSWhich of the following, if any, are true for you?Select all that apply. I have discovered new brands by following influencers | I have discovered new brands by following celebrities | I have discovered new brands by following athletes BRAND AWARENESSWhen thinking about celebrities or influencers, how much do you agree or disagree with the following statements?Strongly/Somewhat Agree Summary Celebrities, influencers, and athletes impact how I think of a ...

Gen Z Tech and Social Media

... freedom to share things I wouldn't want most people to see | They give me more privacy Favorite Websites Please tell us the name of your favorite website. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 Would You Rather...? Zs are fairly split when it comes to their preferences for tech activities, devices, and methods of communication. Tweens prefer to be active outdoors, but when they reach their teen years, playing online takes over their free time. Likewise, the desire to share ...

Shopping Behaviors

... (e.g., a store only in your area) | Health food/supply store (e.g., GNC, Vitamin Shoppe) | Online classifieds site (e.g., Craigslist) | Online deal site (e.g., Gilt, Groupon, HauteLook) | Upscale department store (e.g., Neiman Marcus, Nordstrom, Saks Fifth Avenue) | Restaurant delivery service (e.g., Seamless, Grubhub, Delivery.com) | Grocery delivery service | Pop-up shop ITEMIZATIONThe majority of young people in the U.S. and UK are shopping for traditional necessities like groceries ...