74 results for '"beer"'
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Macrotrends

ProPlay

... special treat earned through good behavior. But with Zs now doing everything from being their parents teachers’ (subjects may include editing Instagram photos or recording video streams) to hanging out in beer gardens as toddlers, they are fully entrenched in the adult world, meaning the kid world is now the escape. While ProPlay is emerging as a defining movement for Gen Z—one that has huge implications for brands, marketers, and content creators—it’s nevertheless important to remember ...

The Gender Landscape

... bikes to body soap to glasses to beer, they’re looking for products and brands that appeal to them as a person, not as a gender stereotype. Marketers, even those that have long relied on gender targeting, should consider enhancing or emphasizing the neutrality of their products to appeal to this growing mindset. Moving forward, Ys and Zs will increasingly seek out items that are neutral enough to allow for a personal stamp of gender identity, as opposed to a predetermined one. UNISEX ...

Pop Politics

... provocative ads, which have touched on political topics and hot button issues including gay culture, right wing politics, and abortion rights. Because the ads target the city’s famously liberal demographic, they decidedly lean left in tone. BUD LIGHT Bud Light introduced ‘The Bud Light Party,’ a humorous, politically themed campaign surrounding the 2016 presidential election in the U.S. to encourage people who can’t agree on politics to agree on drinking the low-calorie beer. The campaign, which stars ...

Short Life

... which many users are seeking. LILY, 15 - SHORT LIFE MARKETING - Beyond using Snapchat or other ephemeral messaging platforms, marketers are experimenting with making their own materials short-lived to give campaigns and promotions a built-in element of urgency. Cascade Brewery released an ad which could only be viewed 5,000 times before disappearing, to announce a new, limited batch of beer of which they’d brewed only 5,000 cases using “experimental hops.”Opening Ceremony frequently hosts other ...

POP Trends

... enjoying a bottle of beer. - UPCOMING AT THE BOX OFFICE - The following emergent themes and genres will shape the cinema landscape in the months to come. RELIGIOUS UNDERPINNINGSNoah isn’t the only Bible story Hollywood is revisiting. Ridley Scott’s Exodus: Gods and Kings is slated for release later this year, as is Mary, starring Ben Kingsley and Julia Ormand. Several more faith-based films are also on the horizon, with Hollywood looking to win back Heartland audiences through Christian-leaning ...

Gender Trends

... appealed to men seeking a heartier snack, particularly when drinking; ideally, they want something that’s heavy enough to absorb alcohol, but not so heavy that it will kill their buzz. The brand thus created the new Ruffles Ultimate line, with ridges twice the size and depth of regular Ruffles, and a second line of slightly thinner chips called Ruffles Max, which come in “manly” flavors such as beer- battered onion rings and flame-grilled steak. To market these new items, Ruffles introduced Ruff ...

#Celebrate

... year, Newcastle Brown Ale declared July 3rd Independence Eve to honor all things British that Americans gave up when they signed the Declaration of Independence. The made-up holiday sought to get people to consume British beer and to partake in a virtual party on the campaign’s website and social media. Everyday is a Holiday Nearly half of young people —and almost three-quarters of Trendsetters —like to find ways to make regular days special. They want to elevate the everyday because ...

The Community Well

... beverages that provide nutritional value, from kombucha-beer hybrids to kale martinis. It used to be a bragging right to say you got wasted, but young people now want to boast about how they improved themselves. Indeed, 79% of Ys say it’s no longer cool to brag about getting drunk. Whereas Gen Xers were characterized as slackers in their younger years, Ys are opportunists who want to maximize their potential and quickly get ahead. It’s only fitting that they want to use their free time wisely, rather ...

Data

Popular Culture & Events

... one response per row. Taken a day trip with friends | Educational lecture (outside of school/work purposes) | Attended a theme party | Watched an award show | Attended a game night | Arts/crafts class (e.g., painting, pottery, jewelry making) | Played in a recreational sports league | Experiential museum/exhibit (e.g., Color Factory, Museum of Ice Cream) | Attended a beer/wine/liquor tasting | Attended an event hosted by a brand | Cooking class | Escape rooms ...