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Macrotrends

Gen Z Marketing Tips

... Gaming The System), since it can teach them new information and skills, help them relieve stress, and ensure they aren't bored (see Overboredom). Brands in all categories, not just those who are endemic to gaming, should consider creating games that entertain Zs and reflect their desire to always be progressing in life. Hollister This Spring, Hollister introduced a mobile game, “Surf’s Up,” to strengthen ties with its teen consumers. The app not only embodies the company’s surf-inspired clothing ...

Inside Out

... carries 300 various brands and more than 30,000 items that cater to conservative dressers. While up to 18 percent of Muslim e-commerce clothing customers search for traditional Islamic dresses like Abayas and Shalwar Qamiz, the site also accommodates more modern-minded women with its vast range of hijabs and colorful clothing.Underwraps Agency The new NYC-based agency has emerged specifically for Muslim and conservative fashion models. Agency guidelines mandate that clients on jobs be provided with a ...

Over Stimulation

... resisting mass consumption in favor of quality goods and services that are more personalized. They're paying more attention to where and how products are made and prioritizing sustainability over other factors. The move away from fast fashion is an example of this, as young consumers instead gravitate toward higher quality clothing and secondhand purchases. Meanwhile, DTC brands like Glossier and The Ordinary, which offer highly curated product selections, also show how companies are responding to ...

Total Recall

... of the year.EVOCATIVE ALBUMSWith Muzio, users can create narrative albums (called “muzes”) composed of stored images and video, supplemented with audio and text to evoke the true feeling of the remembered moment. CAPTURED MOMENTSNarrative (formerly Memoto) promises to help users relay the narratives of their everyday lives by quite literally capturing every moment, by way of a tiny camera that clips to one’s clothing and takes a picture every 30 seconds. AUTOMATIC TRACKINGFriday, an app for ...

It's A Mall World After All

... included Walmart's DTC mattress brand Allswell, Reese Witherspoon's fashion brand Draper James, and Serena Williams' new clothing line. Neighborhood Goods plans to open a second location in NYC's Chelsea Market in the fall of 2019.KOHL'S AND AMAZON In a bid to bring in more customers, Kohl's is expanding its partnership with Amazon. Starting this summer, Kohl's will accept Amazon returns at its more than 1,100 locations across the U.S. The average Kohl's shopper is 50.3 years old, so this is a clear ...

The Direct Connection

... want it, they can return it for free with no questions asked. The DTC women’s underwear brand Knix has a 30-day wash and wear guarantee, meaning that the company gives customers 30 days to test the bra, top, or bodysuit for its fit and comfort, allowing them to wash it as many times as they want/need during the trial period. If a customer decides they don’t want the article of clothing at the end of the trial period, they can speak to a Knix consultant to determine a better size or just send it ...

On/Off

... Kindle PowerFast adapter, and Kindle e-readers and covers.BYRONESQUE'S //OFFLINEOnline vintage clothing retailer Byronesque’s //OFFLINE exhibit invited visitors to explore a curated selection of fashion history in a gallery setting, complete with video installations and wall art. Garment tags featured information about each particular piece and its designer, a reflection of Byronesque’s story-rooted brand identity.BONOBOS' GUIDESHOPSOnline men’s clothing brand Bonobos has eight Guideshops, in cities ...

Culture First, Country Second

... scale is that which doesn't merely entertain; rather, young people want Purposeful Pop that helps incite change in the world. It doesn't matter where a TV show, movie, song, or article of clothing comes from; if it helps spark an important societal conversation and propel social and/or political progress, young people will embrace it, and they increasingly prefer it over content from anywhere in the world that does not do so. When it comes to fashion and design in particular, global youth are ...

Global Digital Trends

... consumers.Lil Miquela Miquela Sousa, known as Lil Miquela on Instagram, is a virtual it-girl with over 1.2 million followers at time of publishing. The CGI human’s Instagram feed features photographs of the 19-year-old social media influencer decked out in designer clothing as she hits up the trendiest spots around Los Angeles. The virtual star was even at the Prada show earlier this year. The A.I. took over Prada’s Instagram stories to give fans a mini tour of the show through her eyes. Not only is Miquela ...

Retail 2.0: Tech-Based Commerce

... . While Facebook didn't elaborate on how it intended to use the technology, the speculation is that it will be used to enhance Facebook’s Marketplace or better connect users with advertisers.Amazon StyleSnapThis new feature is similar to ones offered by Pinterest and Google: users snap a photo of a clothing item or look that they like, upload the photo to the app, and Amazon recommends similar products using A.I. The online retailer also takes it one step further by incorporating influencers ...