IT’S QVC BUT FOR GEN Z Mar 16, 2023 ... % of Gen Z feeling that now is a good time to subscribe to a new streaming service, many predict the live stream shopping era as the next frontier of e-commerce, with direct access to streamers fostering kinship, trust, and, on a grander scale, community, which, as we know, is the cornerstone for today's youth. Ahead, we look at brands starting to integrate live formats into their digital commerce operations. - TIKTOK - TikTok has seen big success with in-stream commerce in China, with the Chinese ...
SANTA IN THE METAVERSE Dec 14, 2022 ... with the experiential e-commerce platform Obsess to build out the concept, which is available directly on Tilbury’s website. Users can design their own avatars, right down to skin tone, hair color, and body type; they can also try on and buy makeup from the holiday collection – and a “shop with friends” option allows consumers to recreate the experience of IRL shopping with loved ones, online. There’s also an NFT component that will offer access to exclusive product and beauty experiences. ...
