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Macrotrends

Future Of Food & Beverage

... touchpad with no servers), the highest of any new innovation asked about in this report. Another two in 10 Trendsetters in the U.S. have used in-home hydroponics (i.e., growing plants in a home aqua garden), while the same amount of UK Trendsetters have used in-home composting (e.g., worm composting unit).Which of the following, if any, have you taken part in or are interested in doing?Tried It And Liked It Summary Automated restaurant service (e.g. ordering from a touchpad with no servers) | Having ...

Robot Relations

... world around them but also their future careers. Thus, to better prepare today’s children for the lives and jobs of tomorrow, forward-thinking companies are creating unique products and programs that help Zs optimize Robot Relations—a move that sometimes puts kids’ personal privacy at risk.Thanks to Siri and her ilk, Zs have long felt at ease using A.I. to navigate the world around them. Now that these helpers have moved out of the hand and into the home, the human-machine dynamic is evolving ...

Culture Spotlight On The U.S.

... R&B/Hip-Hop Airplay chart; Kevin Ross's "Long Song Away" reached No. 12, Sevyn Streeter's "Before I Do" hit No. 15, and Solange's "Cranes in the Sky" made it to No. 23. All of these works don't follow the traditional model of R&B hits, but are resonating nonetheless, in large part because of the ways in which modern young consumers listen to music. They’re increasingly listening to music at home (rather than in clubs) and via streaming services; therefore, the tempo can be slower and more ...

Major Dads

... Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.When Gen Ys were children, their Boomer parents largely adhered to traditional gender roles when it came to childrearing, meaning mothers typically took a disproportionate lead. But with the conversation surrounding gender equality becoming increasingly public, men becoming more domestic than they were in the past, and more mothers seeking work outside the home, the ways in which mothers ...

Leaning Out To Lean In

... Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.Contrary to the idea that achieving professional success requires “leaning in” at work even if it means “leaning out” at home, young parents are championing the notion that a successful career shouldn’t have to come at the expense of family life. Instead, they are discovering that being a parent can actually help their careers, and not just ...

Global Social Trends

... ;Welcome to help professionals meet up with other professionals to expand their network and establish themselves in their respective fields. Just as we're seeing young adults in the U.S. and UK devote more of their free time for networking purposes (see [Net]Work Hard, Play Hard), young adults in Sweden are as well. - CHINA: HOME SWEET HOME - While Millennials in the West are starting to spend more time at home in order to relax and get "me time" amidst their vibrant social lives, Chinese ...

Gen Z Global Trends

... , Guangdong Province, which is also home to hundreds of remote-control toy manufacturers. There, China is shaping its own technical advantage in remote-control toys thanks to computer-aided design and production, as well as integration with new acoustic and opto-electronic technologies. Brands will need to keep these shifts and preferences in mind when marketing to Chinese children or expanding into this space. - DENMARK: HAILING HYGGE - For young Danish consumers, coziness is king. Associated with ...

Humanology

... technology is integrated into nearly every part of their lives. This is especially true for Gen Zs who are digital natives and have a deeper relationship with technology having always lived in a phygital (physical combined with digital) world. Many of them are growing up with smart home devices and are used to speaking to and interacting with Amazon’s Alexa or the Google Assistant, blurring the line between human and humanoid. For them, Alexa can feel like a family member and also set a precedent: they ...

Breaking Bad

... carry weight in the past. Three in 10 Zs in the U.S., along with 28% of Ys, think that not wanting to have kids carries a social stigma, while only a quarter of Xers and 14% of Boomers say the same. Another wrinkle to the traditional trajectory of starting a family and raising children through adulthood has been recently amplified in the media: continuing to live at home with your parents after becoming an adult. Ys were crucified in the media for doing so, amidst a recession that left them with no ...

Exertainment

... fitness is fulfilling this desire. Exertainment is only growing as VR becomes more common in one's workouts. Already, virtual reality at-home exercise bike Zwift boasts users in more than 150 countries, with Australia being the most popular, followed by the U.S., Canada, and the UK. Similarly, VR fitness startup VirZOOM sells stationary bikes that sync with VR headsets to immerse players in fantasy scenarios. Later this year Black Box VR is opening the world's first virtual reality gym in San ...