On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.Generations Y and Z, having grown up with a mouse—and now, a touchscreen—in hand, do not view their online activities as distinct from their offline experiences. As explored in our WWW macro trend (Cassandra Report, Fall/Winter 2012), their mindset is such that online and offline endeavors are of equal merit. Hence, they’ve come to expect brands and companies to deliver ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... respond to them (preferably, immediately). With this in mind, we’ve assembled a list of top takeaways for digital marketers based on best—and, in some cases, worst—practices witnessed over the past year. We hope these directives will help to inspire and advance your online marketing efforts in 2014. 1. BE AN EDUCATOR Young individuals consider the Web to be a place for education and discovery: 64% of mainstream and 85% of trendsetter respondents said that they use the Web for learning, and more than ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... movie studio to use Vine as a marketing tool, when it released the film It’s a Disaster in six-second installments through the app. FilmDistrict, the second studio to adopt the app, took a different approach in its inaugural experiment with the video sharing platform. For its White House action picture Olympus Has Fallen, the studio solicited micro movie reviews through Vine, encouraging those who’d seen test screenings of the film to upload their six-second recaps with the hashtag #OlympusHasFallen ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... their digital communications and marketing—particularly in interactive arenas, like customer service, and across social media. Moving forward, brands must take a cue from young individuals’ attempts to make their own communications more well-mannered, and do the necessary legwork to stay acquainted with the unique protocol of each of the different platforms on which they maintain a presence. With this in mind, we’ve created a brand’s guide to digital etiquette, to help brands make the best (and most ...
Gen Z Marketing Tips Jun 11, 2017 ... Marketing directives and examples for engaging Gen Zs.Gen Z holds $44 billion in spending power, meaning that all brands need to target them today to be ready for tomorrow. Although Zs are young, they've already caused enormous shifts in society, including how they expect brands to engage them. For brands to be relevant to the next generation of consumers, they must learn to speak Zs' language and reflect their passions and values. Below are tips and best-in-class examples for earning their ...
Tips From The Influencer Industry Dec 11, 2019 ... The following piece features Q&As from experts in the influencer marketing industry and will shed light on influencer trends, the future of the industry, and the culture of influence.Cassandra spoke to experts from ENGINE and Kindred, two companies that have their fingers on the pulse of the influencer marketing industry. Provided below is an infographic featuring best-in-class tips from the industry pros, as well as full Q&As wherein Cassandra asks burning questions about the present climate ...
Brand Takeaways Aug 23, 2020 ... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...
The Societal Social Shift Aug 25, 2020 ... in order to adjust their marketing and media strategies, as young people will want to see the brands they patronize reflect this shift. Brands also need to be able to demonstrate that they’re plugged into the issues that today’s young adults care about. ...
The Impact Of Influence Dec 17, 2019 ... that be because of their message, relatability, or aesthetic appeal—found themselves in an enviable position of power once held only by celebrities. With millions of eyes watching this space, brands are making a serious investment (in terms of effort and money) into influencer marketing. The influencer marketing space is estimated to be worth $8 billion in 2019 and projected to be worth $15 billion dollars by the year 2022—an ambitious target for an industry that’s yet to develop the ...
