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Macrotrends

Out Of Office

... a key role in influencing young people’s shifting career aspirations. For one, it’s contributing to their frustration with office jobs, which are largely dependent on computers and mobile devices and making them long to disconnect from their screens and desks and engage in more tactile experiences. As reported in the Wall Street Journal, in reaction to their overly digital lives, young generations are driving a resurgence of age-old crafts and choosing to become butchers, bartenders, and barbers ...

Pairing Off

... how your brand can create tools that help engineer serendipity for them. - ON/OFF APPS - HAPPN Launched in France in 2013, Happn has since become one of the fastest growing startups in the mobile dating category. Now available around the globe, the app leverages GPS tracking to show members a list of other members nearby, including information like how often they’ve passed by one another and a map pinpointing the locations. Users express interest by pressing a heart button; when such is ...

Fauxsumerism

... For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.The act of shopping used to have a fairly narrow definition. It was contained within specific locations, like malls and shopping strips, and restricted to business hours. With the advent of the Web and then mobile tech, these parameters have of course dissolved—and, as a result, the very definition of what it means to “shop” has expanded. Today’s young consumers are less likely to ...

Innovation Halo

... For modern youth to regard a brand as innovative, it must continually demonstrate that it's evolving, causing all brands to function in beta and frequently embrace newness, even if they've found something that works well. Modern youth are the first generations who are accustomed to constant newness. Whether they're scrolling through Instagram or shopping on Amazon, they're used to always seeing something different and fresh. When they look at their mobile phone and there isn't a ...

#RichKidsOf...

... Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment. Only 23% of GYs say that being very wealthy is a life aspiration, yet money still talks globally. Indeed, Ys in some nations are taking pride in wealth, flaunting their upwardly mobile financial status as a badge of honor that often inspires envy or amusement from their peers. Money is a top priority among many South African Ys; 35% say that being wealthy is a life aspiration, 45% say that ...

Gen Z Micro Trends

... children make their own discoveries about the world.  - Read Between The Texts - Chat-style reading apps, where narratives are presented in small text message-style bursts, are catching on among Zs. As this generation is accustomed to reading and writing texts, there's a growing number of services that let them consume stories in the same manner, catering to their mobile lives and short attention spans. Zs are passionate about reading, but this trend suggests they want more convenient ways to ...

Gen Z Marketing Tips

... Gaming The System), since it can teach them new information and skills, help them relieve stress, and ensure they aren't bored (see Overboredom). Brands in all categories, not just those who are endemic to gaming, should consider creating games that entertain Zs and reflect their desire to always be progressing in life. Hollister This Spring, Hollister introduced a mobile game, “Surf’s Up,” to strengthen ties with its teen consumers. The app not only embodies the company’s surf-inspired clothing ...

Gaming The System

... surroundings in the company of fellow gamers, there is a significant opportunity for the medium to further connect players in deeply meaningful and engaging ways. With such features available via mobile, gamers are no longer isolated or only connected via a chat window but rather united in a “phygital” (physical + digital) world. This only enhances the benefits of gaming as a means for young people to achieve their life goals, such as building close friendships, networking for their careers, and learning ...

Retail 2.0: A.I., AR & VR

... (China’s largest shopping website) mobile IDs, which tracked items that were tried on, saved for later, or purchased. Each item of clothing had an RFID tag, and the store featured smart racks, smart mirrors, and high-tech fitting rooms that displayed price information, suggested complimentary items, and let shoppers request different sizes and colors. Customers later received personalized online recommendations based on what they'd looked at.Walgreens The drugstore chain is introducing "smart coolers ...

The Binge Method

... created a trio of YouTube recaps titled “Mad Men in Less Than 2 Minutes.” These videos offered speedy recaps of the entire series as well as the plot arcs of characters Don Draper and Peggy Olson.The New York Times’ new mobile app, NYTNow, features morning and evening “briefings” and concise summaries of the top news stories of the day.The Tumblr Skippable cuts popular TV series down to their essentials by advising viewers which episodes in the series to skip.After acquiring the algorithm-driven news ...