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Macrotrends

Digital Etiquette

... bombings had taken place.An automated tweet by Live Nation asked followers to share their Instagram photos of a Radiohead show, after news reports that the stage had collapsed killing one person and injuring three others were issued. - 2. HASHTAG THOUGHTFULLY - Having surpassed the bounds of Twitter, hashtags can be spotted pretty much everywhere: on Facebook and Instagram, in emails and texts, even on print ads and billboards. The excess has inspired a well-parodied bout of hashtag fatigue among ...

Tech Truths

... , particularly their phones, they're striving to take breaks for the benefit of their wellbeing and to curb their digital dependency. Yet doing so is a struggle for them as they rely on tech to perform everyday tasks, from keeping up with the news to making purchases via digital payments to looking up recipes to cook. To them, tech doesn't just provide efficiency, which is Xers' outlook; to Ys, tech is the default solution for everything that comes their way. To that end, their tech usage is constant, apart ...

To Your Heart's Content

... mukbang videos. This trend started in South Korea but has since spread around the world, as mukbang stars live broadcast themselves eating extraordinary amounts of food. Ys' and Zs' desire for contentless content that lets them zone out is reflected in the numbers: YouTube said watch time of "relaxing" videos increased more than 70% between June 2017 and July 2018. The popularity of this trend is great news for brands, as six in 10 youth in the U.S. and UK like advertising that features ASMR.This ...

Anti-Social Media

... watching on social media than sharing. They feel that the ROI for posting isn’t what it once was now that their voices are being drowned out by a stream of ads and news, giving them less of what they originally came for: platforms to feel more connected to friends. What’s more, now that Facebook and Instagram’s algorithms place less importance on the chronological order of posts, the updates people see from friends can be outdated by the time they reach them. Instead of watching friends’ lives unfold ...

Fempowerment

... than half of Z girls think they should be able to play traditionally male sports, and as news headlines show, they’re speaking out against institutions that prevent this. Highly cognizant that their voice matters and that they have the power to make a difference, Zs are becoming the new face of feminism. BOYS INCLUDED I definitely consider myself a feminist because it’s advocating for basic human rights. MARTY, 17, OREfforts to achieve women’s rights have traditionally been led by women, for ...

The Monetization Generation

... 19-year-old female mentioned she invests in Tesla, and she’s certainly not alone, as a 16-year-old made the news last year for earning thousands of dollars off the auto brand. Many Zs who don’t participate personally explained that they either know a friend who does or they feel that they should do so, demonstrating how financial savviness is an aspiration to this generation from a young age. Whereas Ys first emerged as Venture Consumers who financially and creatively fund concepts they believe ...

15 Minutes Of Fandom

... making their own direct contributions to culture and showing less of a reliance on brands.Although this may seem disconcerting for brands, it isn't necessarily bad news as there can be a financial payoff for expanding one’s audience to less hardcore fans. Developing and selling to core consumers that adore the brand and the lifestyle it represents is reliable, but it is also limiting and borders on cultural irrelevance by suggesting to young people that the brand can’t adapt to a diverse user base ...

Gen Z Marketing Tips

... positive message on wrappers, so teens could #ThrowShine to their peers. The candy bar’s campaign aligned with Zs' values by combatting the negative news infiltrating their social feeds.  Starbucks Lady Gaga and Starbucks teamed up to promote the Cups for Kindness campaign, which donated 25 cents to Gaga’s Born This Way Foundation with the purchase of one of four specialty drinks picked by the popstar. Starbucks pledged support to “the Foundation’s efforts to spread kindness, support youth, and ...

Culture Spotlight On South Africa

... programs to use a tactic called "drop ins," where current news events become the basis of the storyline. Yet the future of this genre is unknown, as South Africa's public broadcaster, SABC, which produces most of the popular soapies, is facing major funding challenges. Meanwhile, most South Africans can't afford commercial satellite TV, so they watch the three channels of the public broadcaster, thereby making soapies particularly critical to the country's culture. As SABC pays outside ...

Social (TV) Network

... social platforms, so brands are now putting this content in the same place as the conversations. Snapchat and Twitter are leading this effort, with the former having launched its first original show earlier this year—a political campaign program called “Good Luck, America” and is looking to add more original series, ranging from breaking news to competition series to animated and sketch comedy shows. Much in the way that streaming providers like Netflix and Amazon Video have released ...