Sense In Sensitivity Mar 06, 2016 marketing social media ... Lessons for brands on how to respond in times of tragedy.When a tragic event takes place and dominates the news, brands are often unsure how to respond, or if they should at all. Yet, as people look to brands to make their lives better, they want them to offer aid and show their compassionate, human side—70% of youth in the U.S. and 64% in the UK would rather brands get involved than not get involved when large scale tragedies occur. As brands have the reach and influence to set the tone ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... from Evernote Web directly into their Glass Timelines—a particularly useful feature for those who use the organization tool for grocery shopping. CNN’s Google Glass app streams breaking news updates on 18 headlines per day, as well as tech, politics, and business news. Subscribers can read short summary stories on the lens or have them read aloud with accompanying video clips.Elle is the first magazine to launch a Google Glass app. Created in partnership with Google, the app features stories from ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.For today’s marketers, studying up on the ever-shifting social media landscape is a mandatory assignment. Our Social Studies guide advances beyond the fundamentals, helping you to familiarize yourself with new trends and features across users’ favorite platforms, and the latest and greatest in social media marketing. FACEBOOK The biggest news circulating about Facebook of late is ...
15 Minutes Of Fandom Jun 20, 2018 ... making their own direct contributions to culture and showing less of a reliance on brands.Although this may seem disconcerting for brands, it isn't necessarily bad news as there can be a financial payoff for expanding one’s audience to less hardcore fans. Developing and selling to core consumers that adore the brand and the lifestyle it represents is reliable, but it is also limiting and borders on cultural irrelevance by suggesting to young people that the brand can’t adapt to a diverse user base ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... bombings had taken place.An automated tweet by Live Nation asked followers to share their Instagram photos of a Radiohead show, after news reports that the stage had collapsed killing one person and injuring three others were issued. - 2. HASHTAG THOUGHTFULLY - Having surpassed the bounds of Twitter, hashtags can be spotted pretty much everywhere: on Facebook and Instagram, in emails and texts, even on print ads and billboards. The excess has inspired a well-parodied bout of hashtag fatigue among ...
Culture Spotlight On South Africa Jun 11, 2018 ... programs to use a tactic called "drop ins," where current news events become the basis of the storyline. Yet the future of this genre is unknown, as South Africa's public broadcaster, SABC, which produces most of the popular soapies, is facing major funding challenges. Meanwhile, most South Africans can't afford commercial satellite TV, so they watch the three channels of the public broadcaster, thereby making soapies particularly critical to the country's culture. As SABC pays outside ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... 19-year-old female mentioned she invests in Tesla, and she’s certainly not alone, as a 16-year-old made the news last year for earning thousands of dollars off the auto brand. Many Zs who don’t participate personally explained that they either know a friend who does or they feel that they should do so, demonstrating how financial savviness is an aspiration to this generation from a young age. Whereas Ys first emerged as Venture Consumers who financially and creatively fund concepts they believe ...
Gen Z Marketing Tips Jun 11, 2017 ... positive message on wrappers, so teens could #ThrowShine to their peers. The candy bar’s campaign aligned with Zs' values by combatting the negative news infiltrating their social feeds. Starbucks Lady Gaga and Starbucks teamed up to promote the Cups for Kindness campaign, which donated 25 cents to Gaga’s Born This Way Foundation with the purchase of one of four specialty drinks picked by the popstar. Starbucks pledged support to “the Foundation’s efforts to spread kindness, support youth, and ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... than half of Z girls think they should be able to play traditionally male sports, and as news headlines show, they’re speaking out against institutions that prevent this. Highly cognizant that their voice matters and that they have the power to make a difference, Zs are becoming the new face of feminism. BOYS INCLUDED I definitely consider myself a feminist because it’s advocating for basic human rights. MARTY, 17, OREfforts to achieve women’s rights have traditionally been led by women, for ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... social platforms, so brands are now putting this content in the same place as the conversations. Snapchat and Twitter are leading this effort, with the former having launched its first original show earlier this year—a political campaign program called “Good Luck, America” and is looking to add more original series, ranging from breaking news to competition series to animated and sketch comedy shows. Much in the way that streaming providers like Netflix and Amazon Video have released ...
