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Macrotrends

For Love And Money

... At work, young people’s quest to “make meaning” is being overtaken by a burgeoning desire for high salaries. The prolific narrative surrounding Gen Y in the workforce is that its members want to “make meaning, not money” due to their optimistic outlook and their idealistic aspirations for changing the world. But for the first time, this narrative is in need of an update. Making meaning may have been top of mind when the economy was struggling and there was little money to go around, but in ...

The State Of The Sub/Urban

... Skogscafé In October, Nestlé's dairy brand Lindahls Kvarg opened a Swedish-style oasis dubbed Lindahls Skogscafé to help Londoners connect with nature, de-stress, and enjoy the benefits of non-city life. The space was comprised of trees and scents found in the forests of Sweden, providing a calming atmosphere for visitors to enjoy the brand's smoothies and participate in free yoga classes. Paradise Now Paradise Now is a free-to-enter urban outdoor spa that popped up in London this past fall, easing ...

Culture Spotlight On The UK

... Books: Best-Selling Chinese Novels Hit The UKChinese writer Jin Yong, a pen name for Louis Cha, is a best-selling author of martial arts-related fiction, often dubbed China’s J.R.R. Tolkien or George R. R. Martin for his influence in the industry. Until recently, Yong’s popularity was limited to Asia—namely China, Hong Kong, Vietnam, and Taiwan—but for the first time, his work is being translated into English and poised to become a phenomenon among UK readers. Yong’s ...

Dollars For Change

... . Moreover, youth seek to donate directly through the source as they can determine the amount to give rather than having a brand dictate their donation via the cost of the product or the proceeds that go towards a cause. Micro donating was hugely effective for Obama and Bernie Sanders is doing it, too. I think that's the way to go with the citizens who aren't made of money, and especially people my age. You feel like you are a part of the bigger picture, and you become more invested in the ...

Carrying The Torch

... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...

The (DIS)Connect

... possible mate can also dramatically change the course of a relationship. In the past, when potential romantic partners met for the first time, it was feasible to assume a persona and stretch the truth a bit (claiming to have been to their favorite band’s concerts or to have a highly active social life) to keep the relationship from fizzling before it even starts. Today, the accuracy of such claims can be found out quickly by conducting a simple skim of a person’s online presence. Ys and Zs are ...

Purposeful Pop

... first collection focused on mass incarceration and their second was around education. - Advertising Sending a Meaningful Message - Brands are putting purpose into their ads, declaring their stance on political and social issues. BBH Labs Inspired by the award-winning movie Three Billboards Outside Ebbing, Missouri, British advertising agency BBH Labs rented three billboards to speak up for the victims of the Grenfell Tower fire, questioning, “71 dead / And still no arrests? / How come?”Cards ...

The New Age

... teacher Shirley Clements became an online sensation when a video of her performing a breakdance routine to “Uptown Funk” with her high school students went viral; even Ellen DeGeneres posted it on her website. The routine was choreographed to celebrate Clements’ retirement at an annual dance competition that she had been organizing for the past 19 years.GRACE AND FRANKIE Netflix series Grace and Frankie stars Jane Fonda and Lily Tomlin as former rivals who are forced to become friends when they learn ...

The Relationships & Community Perspective

... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...

All The Feels

... online and can pick up on cues embedded in a digital message or interaction. This talent for interpreting nuances contributes to their heightened sensation of empathy, as they easily recognize when others are in need of compassion. They’re also more likely than their Y counterparts to consider the feelings of others when they post something to their social networks. When social media gained popularity among Ys, it was used as a medium for showing off the best parts of their lives, even to brag ...