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Shop Talk

... shop together for items that are intended to elevate future social experiences—as they look to Go Big Or Go Home with their social calendars, they shop for clothes, accessories, props, and more to Dress To Thrill and take their plans to the next level, and thereby view shopping as part of the overall experience.Shopping Online Vs. In-StoreDespite the perception that brick-and-mortar retail is dying, three of the four generations in the U.S. prefer to shop in-store rather than online: 64% of ...

Retail 2.0: A.I., AR & VR

... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...

Race To Zero

... three key areas of their lives: they desire zero waste, zero inefficient time, and zero unknowns. The idea of zero isn’t nothingness, but rather, nothing left to solve. The idea might seem far-fetched, a modern day moonshot, but to young people in the late ‘60s, so did landing on the moon. The space race didn’t end overnight; the entire process of getting to the moon was an exciting journey to watch and it gave people a worthy cause to rally behind. For Gen Ys, raised on optimism, it’s important ...

What's In Store

... each country). Today’s youth believe stores are more than just places to buy. For many, visiting stores is akin to visiting friends and shopping in stores now gives them a feeling of community, especially compared to shopping online. U.S. and UK women are more likely than their male counterparts to enjoy the shopping experience.Which of the following statements, if any, do you agree with?Please select all that apply. I like to visit stores even if I am not planning to buy anything | I like the ...

Public Funds

... , whether it be an exorbitantly priced Uber ride or a luxurious dinner with friends, even going so far as to photograph receipts from extravagant experiences and share them on social media. Though this willingness to put forth a dollar amount is primarily occurring around experiences, it’s certainly contributing to the new transparency around sharing products on which they’ve spent considerable money. As they strive to put forth more authentic portrayals of themselves online (see True to Self), being ...

Home & Away Retail Trends

... integrating shopping into work via co-working spaces. Just as people can shop online during their workday, new co-working and retail partnerships and initiatives allow people to shop IRL not far from their desks. This approach benefits consumers as they don't have to go out of their way to visit stores, while brands benefit as they can reach consumers at work where they're assured they'll show up regularly. Shopping can therefore become even more integrated into their workday and even help relieve job ...

Retail 2.0: Tech-Based Commerce

... Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.When it comes to shopping, young consumers want their mobile devices to do more than just serve up the items they search for. They expect brands to be continually innovating, particularly when it comes to seamless discovery and frictionless payments. Just as brands see a lift in ...

Shop Right

... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...

There's No Place Like Home(town)

... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...

Go Big Or Go Home

... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...