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Macrotrends

Storefront Extensions

... visit a URL via their smartphone and type in a pin, their phones become linked to the shopping bag on the store’s window, allowing for mobile purchasing.Peapod grocery delivery service installed shoppable billboards at train stations in 2012, inviting commuters to scan a QR code to download the PeapodMobile app and scan and buy products displayed. - KIOSKS/VENDING MACHINES - Vending machines have traditionally dispensed drinks and snacks, but are no longer limited to these categories; in recent ...

The State Of The Sub/Urban

... appeal to Millennials, a generation who has disrupted the typical life path. Whereas Boomers and Gen Xers tended to get married and move to the suburbs to buy a house and start a family, this is less likely the case for Millennials. As a result, they're giving rise to a new type of suburb that isn't necessarily geared toward people who are settling down with a family, have a car, and want a quieter way of life. This isn't merely a matter of life stage as Millennials take a "you do you" approach and ...

Personal Best

... products, particularly when it comes to items they put in and on their bodies. Brands can help them in their quest to avoid excess and optimize their daily rituals by offering a streamlined shopping process through customization and emphasizing quality over quantity. - Personalized Hair Care - Cloud10 With the help of cosmetic chemists in Italy, Cloud10 has created dozens of original shampoo and conditioner formulas. Shoppers take a short online quiz to discover the ideal formulas for their hair and ...

Retail 2.0: Youth Outlook On Luxury

... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...

Culture Spotlight On South Korea

... reach internationally; partnering with a Western brand allows them to reach a new fan base beyond Asia.Café Society: Thematic Cafés Abound On every street in South Korea, it’s almost guaranteed that you can find at least one café. South Korea is only second to Japan when it comes to coffee consumption in Asia, but many who visit cafés aren’t doing it for the coffee; rather, they're going for the experience cafés promise. Themed cafés have become incredibly popular over the past ...

Category Lens

... their dollars (and pounds) to show their support. Can you provide an opportunity for Zs to be more self-directed when they wish to exercise their activism, and how can you make it easier for Ys to vote with their pocketbook? As retail pushes forward to ever more personalized experiences, how can you include customers’ values and identity as part of that personalization? What if . . . instead of your name on your custom coffee order, it also had your cause, a la Tinder example from Live, Not Buy ...

Retail 2.0: Shopping As A Live Event

... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...

Retail 2.0: Incentivized Shopping

... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...

Go Big Or Go Home

... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...

On/Off

... across the US, where shoppers can schedule appointments to try before they buy with the help of expert sales associates. Video: Learn more about how Bonobos' guideshops work.NORDSTROM'S BLUE NILE SHOWROOMSNordstrom rented out space adjacent to its own in-store Wedding Suite to online bridal jewelry company Blue Nile. Though prospective ring shoppers couldn’t make purchases there, they could try on the brand’s full line of engagement and wedding options before placing orders online.BLANK LABELCustom ...