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Macrotrends

Community > Commerce

... screen.You'll see this theme of Community > Commerce in the macrotrends that follow, showing the various ways in which this is impacting the modern retail landscape, including how youth engage with brands and each other around this concept and how brands interact with other brands to promote community in their culture. Namely, at a time when people can buy anything online, they’re choosing to see What’s In Store because physical retail environments allow them to obtain the greatest sense of connection ...

Retail 2.0: Youth Outlook On Luxury

... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...

Some Other Time

... , the need to time shift social interactions was less necessary as schedules and responsibilities didn’t deviate as much. For the most part, families would eat dinner around the same general time, a large portion of workers had fairly standard schedules, and audiences tuned into shows at the same time for “can’t miss” TV. As a result, social norms dictated that one wouldn’t contact friends during those typically scheduled times as not to bother them when they’re busy. However, schedules today are ...

Shop Right

... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...

Brand Friends Forever

... . People Against Dirty is an online community of brand evangelists“Laundry Room Love” crowdsourced video was created from fan-submitted footageBrand blog is written by employees and features voices from across the companyA unique tone in advertising has revitalized the cleaning category, and made consumers take noteHOW TO BE A BFF THOUGHTS ON BFF A lot of my friends take to Twitter to complain or contact a company directly. If they don’t answer, then that just makes the brand look bad, and they will ...

Total Recall

... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...

Multigenerational Marketing Tips

... . Consider how your brand can be a source of aid not only through what you sell, but also how consumers interact with your brand online and off. Consumers appreciate any effort brands take to eliminate pain points, particularly when it comes to saving them time and energy, and they consider this a fundamental part of innovation.Thoughts For Implementation: How can your brand make navigating its products and/or services easier? How can it provide more curated recommendations? How can it simplify the ...

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...

MEtail

... ‘Craigslist meets Instagram,’ lets anyone sell goods by uploading photos, applying filters, and setting a price. Interested buyers contact merchants to pay outside the app. Depop allows sellers to upload photos of a product, set a price, share it on Facebook and Twitter, and receive payment via PayPal.Hunters Alley, the sister website to online home decor retailer One Kings Lane, lets individuals sell fine used furniture, home decor, and design products. - CURATE - On Kitsy Lane, individuals curate ...

It's A Mall World After All

... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...