OLD SPORT Sep 19, 2022 ... Gen Z upstarts are reimagining sports mediaGen Zers are half as likely as millennials to watch live sports regularly – and they’re twice as likely to never watch. But while traditional sports viewership is down among young people, social media and tech platforms have emerged as the preferred destinations for this cohort to consume sports content. Today, we’re taking a look at three brands who are redefining how young consumers engage with athletics. - OVERTIME - Overtime has quickly emerged as ...
INNOVATIONS FIGHT THE CLIMATE CRISIS Aug 30, 2021 ... Brands take sustainable action Gen Z and Millennials are excited to see brands jump into sustainability commitments, but they’re looking for companies to go further. They’re told to be conscientious of over-purchasing, but what does that really mean? They’re limiting plastic consumption, but why hasn’t the whole system been changed? They know how powerful data can be to influence behavior, but are we using it to save the earth? Today, we’re highlighting three brands leaning into these questions ...
