INNOVATIONS FIGHT THE CLIMATE CRISIS Aug 30, 2021 ... Brands take sustainable action Gen Z and Millennials are excited to see brands jump into sustainability commitments, but they’re looking for companies to go further. They’re told to be conscientious of over-purchasing, but what does that really mean? They’re limiting plastic consumption, but why hasn’t the whole system been changed? They know how powerful data can be to influence behavior, but are we using it to save the earth? Today, we’re highlighting three brands leaning into these questions ...
SANTA IN THE METAVERSE Dec 14, 2022 ... Holiday campaigns embrace web3 to connect with young consumersAs brands face an increasingly competitive (and decreasingly loyal) market, many are turning to web3 initiatives to set themselves apart. Though the metaverse is still in its early stages, Cassandra found earlier this year that nearly 7 in 10 Gen Zs are curious to learn more about the metaverse, and Gen Z, millennials, and Gen Xers are projected to dedicate four to five hours per day to the metaverse in the next five years. Ahead ...
VIRAL NEWS: HOGWARTS LEGACY - THE GOOD, THE BAD, AND THE COMPLICATED Feb 17, 2023 ... accountable people for buying (or profiting from) this title. Others are trying to provide alternatives to buying the game: Kritiqal recently organized the "Trans Witches Are Witches" game bundle, featuring over 60 magically themed video games, tabletop games, music, zines, and other works by LGBTQ+ creators, all for the same $60 price tag as Hogwarts Legacy. - DONATING - "Moral conundrum" might sound like a spell, but it is where some of the franchise's fans are at the moment. Gen Z and Millennials have ...
OLD SPORT Sep 19, 2022 ... Gen Z upstarts are reimagining sports mediaGen Zers are half as likely as millennials to watch live sports regularly – and they’re twice as likely to never watch. But while traditional sports viewership is down among young people, social media and tech platforms have emerged as the preferred destinations for this cohort to consume sports content. Today, we’re taking a look at three brands who are redefining how young consumers engage with athletics. - OVERTIME - Overtime has quickly emerged as ...
