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Media Mix

... number one quality that young adults believe makes entertainment great is humor. Many also consider great entertainment to be inspiring, have outstanding performances, and stir emotions. Trendsetters are significantly more likely than young adults overall to enjoy entertainment content for all these reasons. Women are more likely than men to say great entertainment needs to encompass nearly all of these attributes. Teens Zs also have greater expectations of good content than Ys for nearly every ...

BMS Body

... in diets. In fact, a majority isn’t on a special diet, which may be because they don’t feel faddish diets are actually healthy. The most common dietary restrictions they do embrace reflect specific health concerns, such as low-sodium and gluten-free diets. With their experimental nature, Trendsetters are more open to trying them than are Ys overall. Which of the following types of diets, if any, have you tried in the past year? Vegetarian | Low sodium | Gluten free | Juice cleanse | Paleo ...

Gen Z Money and Spending

... shop in-store for most items. This is partly due to the fact that most Zs don't have credit cards to make online purchases but also because they feel the shopping experience is a social event. They are most likely to shop in-store for products they want to feel and try on, such as clothes and shoes. They're more willing to shop online for items that can be delivered in an instant, digitally, particularly music, video games, and movies. For each of the following categories of items, please indicate ...

BMS Wellness Segmentation

... physical wellness, Explorers are the most likely to feel that exercising and eating well is an investment in their health (see WELLth Investors). While they’re the most willing to devote time to their wellness, they wish there were more healthy on-the-go food options so that they could stay committed to being healthy, even when busy. Ys in other segments may not be as focused on wellness, but they also want more healthy, convenient options in order to more easily adopt healthy habits. This signals an ...

Entertainment Landscape

... Trendsetters in both the U.S. and UK saying they are interested in international TV shows. About four in 10 youth and more than half of Trendsetters like playing online games with people in other countries, with men more interested in this than women and teen Zs being more interested than Gen Ys. Many young adults also watch foreign films and read books from foreign countries.Which of the following, if any, is true for you?Please select all that apply. I am interested in international TV shows on Netflix ...

Gen Z Brands and Marketing

... the envelope of creativity through CGI and other means, and I really find that to be quite refreshing. I also like GoPro because the useful, unique idea that the brand offers is really successful throughout the younger demographic. DANIEL, 16, CAI like Target and their Disney inspired section. I love to look for clothes online at Zulily EMILY, 9, COBrand Expectations Zs seek brands that deliver on design and that are cool and relevant. They also expect brands to be creative and innovative, easy to ...

Love Relationships

... , thoughtful gestures of love are preferred over more consumerist ones. When given the choice, the majority of youth would prefer their partner make them a home-cooked meal than take them out to eat. Most would also prefer to get a homemade gift rather than something their partner has purchased, with the exclusion of those in China, Japan, and South Korea, who would prefer a gift their partner has bought for them.Would you rather…? Receive frequent less expensive gifts | Receive less frequent expensive ...

All Eyes On Me

... am most likely to pay attention to a recommendation/opinion that a person shares if I see/hear it in the following way.Please select one. Social media post | In person conversation | Social media direct message | Text message | Blog post/website | Video call/video message (e.g., FaceTime, Snapchat) | TV segment/interview | Phone call WANT TO CHECK IT OUTWhen you first hear about a brand, which of the following things make you want to check it out further?Select all that ...

Gen Z Parent Perspective

... Parents of Zs prioritize their roles as caregivers and value family time and experiences. They’re also adapting to modern parenting challenges.Z Parents Parents of tween Zs say the biggest difference in raising children today is working harder to make ends meet. Many feel they are more stressed, have a harder time balancing work and parenting, and have greater difficulty protecting their kids. That said, about a third are more relaxed about parenting and share parenting responsiblities ...

Digital My Gaming Life

... not only more interested in watching others game, they also see more value in the experience than women do. Men say watching games helps them to improve their own gaming skills and makes them feel like they're also participating. In fact, a quarter of Mainstream men and 4 in 10 Trendsetter men agree that watching others play games is more fun than playing themselves. To what extent do you agree with the following statements?Game Players and WatchersTop 2 Box "Strongly agree" and "Somewhat agree ...