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Gen Z Parent Perspective

... today | Kids today have more responsibility now compared to when I was a kid | I think this generation will grow up to be more fiscally responsible and better consumers than previous generations 46% OF PARENTS OF TWEENS BELIEVE THEIR CHILDREN ARE GROWING UP TOO FAST.Online Anxiety Parents worry about their child's safety in the real world just as much as they do online. About four in 10 parents of 7- to 12-year-olds wish there were more safe places online for their child, and nearly as ...

Financial Attitudes

... % of youth overall say they trust banks, with only half as many saying they trust loyalty/rewards cards. Only about 10% say they trust online-only banks and credit unions, with even fewer trusting insurance companies, stock trading services, and peer-to-peer lending services. To attract young consumers, these types of brands need to prove they have the best interest of their consumers at heart in order to win their trust.Which of the following, if any, do you trust?Please select all that apply ...

Gender Women

... A quantitative overview of of modern female identity.WOMEN TODAY Both men and women feel that women today have more professional opportunities, are more open to expressing their sexuality, and are more powerful than were previous generations of women—and nearly three-quarters also think women today have more body image issues. One-third think there is more pressure on women to be a breadwinner, and one-half think today’s women have a harder time balancing parenting and career. Compared to ...

Gender Men

... | Adventurer | Nerd | Workaholic | Socializer | Partier | Connoisseur | Jock | Rebel 61% OF MEN WOULD BE COMFORTABLE WITH A RELATIONSHIP IN WHICH THEIR PARTNER IS THE HIGHER EARNER.TODAY'S MAN: What three words would you use to describe today’s man? MEN TODAY Men, would you rather...? Women, when it comes to men, would you rather that they...? Have a nice car | Have a nice wardrobe | Have a big paycheck | Have a big heart | Be nurturing | Be competitive | Be gentile | Be aggressive | Be an ...

Gen Z Money and Spending

... . While 13% have their own credit card, 16% are also allowed to use their parents' credit cards. Aside from those who work, 12% earn money by selling things online. As they get older, Zs grow to be more financially independent, with 20% of teens having a job and 36% having their own bank account. Which of the following, if any, are true for you? I have my own bank account | I can use my parent's credit card | I have a PayPal account | I have a job | I have my own credit card | I have sold ...

Travel & Transportation

... products | Day pass to an airport lounge | None of the above ACTIVITIES ALONG THE WAYWhen you are traveling or commuting, what do you typically do?When traveling Listen to music | Eat | Sleep | Watch movies/TV shows | Scroll through social media | Read a book | Talk to the person next to me | Play video games | Read provided media (e.g., airline magazine, free newspaper) | Drink a beer/cocktail | Read a magazine I brought with me | Listen to podcasts | Shop online ...

Consumed Channels

... A quantitative overview of where and how young consumers shop.THE CHANNELSToday’s multifaceted young consumers don’t compartmentalize their browsing and shopping behaviors into online, offline, or mobile. They switch seamlessly between these channels to create a 360-degree, always-on consumer experience, in which different types of shopping fulfill different needs. In-store shopping is more of a social activity, online shopping enables extensive research and product discovery, and mobile ...

Finances

... wait until their children are a bit older—age 11 on average. UK parents, on the other hand, allow their children to have their own bank account and their own debit card at a younger age than U.S. parents allow their kids to have such financial responsibility. On average, both U.S. and UK parents think their child should be 16 to get their own online payment account and 17 to get their own credit card. At what age do you think it is appropriate for your child to do each of the ...

Consumed Path

... A quantitative overview of the modern consumer journey, from discovery to purchaseDISCOVERYWhich of the following statements best describe how often you seek out information online (i.e., read news, look for coupons/sales, etc.) about the following categories? I am always interested in and looking for new information about products/ services in this category | I am open to new information about this category, but don't seek it out | I only look for new information about products/ services in ...

Money, Finances, & Spending

... ., diapers, kids clothing) | Garden/outdoor | Bars/clubs INDUSTRY TRUSTHow strongly do you trust or not trust each of the following?Trust Summary Banks | Teachers | My employer | My neighbors | Tech companies | Insurance companies | Startups | Large corporations | News media | Stock trading services | Online-only banks | Government institutions | Politicians FINANCIAL ACCOUNTS & PLANSWhich of the following, if any, do you have?Please select all that apply. A debit card | A savings ...