OLD SPORT Sep 19, 2022 ... Gen Z upstarts are reimagining sports mediaGen Zers are half as likely as millennials to watch live sports regularly – and they’re twice as likely to never watch. But while traditional sports viewership is down among young people, social media and tech platforms have emerged as the preferred destinations for this cohort to consume sports content. Today, we’re taking a look at three brands who are redefining how young consumers engage with athletics. - OVERTIME - Overtime has quickly emerged as ...
OUT AND ABOUT Jun 09, 2021 Tourism lgbtq civil rights ... Traveling safely as LGBTQ+According to the U.S. Travel Association CEO, LGBTQ+ travelers will lead the way in tourism recovery. LGBTQ+ communities tend to be intense brand loyalists who "travel and spend more when they travel,” often providing a “halo effect” around the brands that support them. This halo effect is particularly important for Gen Zs and Millennials, like Gloria, 33, from North Carolina, who, like many others in her cohort, isn’t “giving any dollars'' to brands that don’t align ...
WILD LIFE May 21, 2021 ecotourism experiences volunteer ... Young people protecting the planetIn honor of World Turtle Day on May 23rd, today we are celebrating young peoples’ efforts towards wildlife conservation. As champions of environmental activism, today’s youth are standing up to help at home, and abroad. Cassandra discovered that nearly 1 in 5 U.S. Trendsetters report that their next trip will be to volunteer, demonstrating just how important it is for Gen Z and Millennials to make a difference–not just for today, but for tomorrow. Theresia, a ...
