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Digital Socialize

... things online several times a day. I share photos on Instagram, things to buy on Pinterest, links to stories on Twitter, and jokes to friends and family on Facebook or email. I do these things for personal enjoyment and to connect with people. MEGAN, 34I share things online frequently. I share a lot of photos and quotes that are inspiring to me , especially if I feel like someone else can relate to them. ARYANA, 15SOCIAL MEDIA USAGE While Facebook remains a top platform, its dominance across ...

Consumed Path

... | Consulted blogs | Consulted magazines | I don't pre-plan for this category POINT OF PURCHASE While you are shopping for the following categories, either online or in-store, which of the following do you do? Search for a coupon or discount | Buy my favorite brand in that category | Read online product reviews | Search by brand | Search by category | Buy the cheapest brand | Use my mobile phone to compare prices | Plan to purchase it online later | Investigate delivery options | Search for the ...

Brand Influence(rs)

... A quantitative overview of how brands play a pivotal role in the lives of young people when if comes to influencers.Among Trendsetters, 66% in the U.S. and 64% in the UK, think influencers are the new brands.FEELING CLOSER TO BRANDSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Influencers help me feel closer to my favorite brand(s) | Celebrities help me feel closer to my favorite brand(s) | Athletes help me feel closer to my ...

Gen Z Tech and Social Media

... Digital media and devices are fully integrated into Zs’ lives. From a young age they are active on social media, using mobile messaging regularly, and even shopping online. Z Tech Tech devices are ubiquitous in the lives of 7- to 17-year-olds. TVs are still the most common electronic item they own, but laptops, cellphones, and tablets are also commonplace with a majority of Zs saying they own and use these types of devices. Girls and teens are more likely than their counterparts to have ...

Brands & Marketing

... A quantitative overview of how consumers view advertising and the channels they want brands to use to communicate with them.ADS & ENDORSEMENTSFamiliarity plays a large role in the mind of the consumer. Roughly seven in 10 U.S. and UK youth want to see ads and marketing campaigns with real people in them rather than celebrities. Another seven in 10 Trendsetters say they are more likely to buy a product or service if a friend promotes it or if a social media influencer likes it than if a ...

Consumed Consumer

... if I’m in a store and see something I LOVE, and it is either on sale or a reasonable price, I will buy it. I feel comfortable doing this because I’m always pretty well informed about what’s available, so I’ll be able to tell if the item is rare or if it would be easy to find for sale online. I usually like to wait until things go on sale online, then compare prices to get the best deal. ELLIE, 22When I go to a store I am a ‘Navy Seal Shopper’: I go in, get what I want, and get out, and try not ...

GAMING X COMMUNITY

... GAMING PREFERENCESPlease select one statement from each pair below that you agree with the most.Those Who Play Video Games I prefer to play video games with people that I know | I prefer to play video games with people that I don't know | Play video games on a console/PC | Play video games on my phone | I prefer to play video games with friends online | I prefer to play video games with friends in-person | Play video games that are high energy and stimulating | Play video games ...

Innovation & Smart Devices

... | Wifi connected door/entry (e.g., August Smart Lock, Nest x Yale Lock) | Smart plug (e.g. ability to plug any device into an outlet to control remotely) | Smart appliance (e.g., a refrigerator that can tell you when to buy groceries) | Smart furniture (e.g., side table that has ports to charge a cell phone, smart mattress) | Smart baby device (e.g., smart baby monitor, smart bottle) | Home robot (e.g., Roomba, Robomow) | Self-driving car | Robotic/smart sex device (Base: 18+) | Robotic ...

Spending Behaviors & Attitudes

... say having a rewards card affects how much they spend, and another 30% say it affects how frequently they buy. About a quarter also say rewards cards affect how many purchases/items they buy and what brands they choose. Those in AUS are more likely than those in the U.S. and UK to say having a rewards card impacts how frequently and what they buy, as well as what brand they purchase.How, if at all, are your purchase decisions affected based on having a rewards card (e.g., credit card where you get ...

Modern Parents Brands And Marketing

... like it when brands offer materials or services that can help my child improve his/her education outside of school (e.g., reading programs, online tutorials) | I think it's okay when schools partner with brands for educational purposes BRAND MORALSBrands need to be conscious of how they interact with photos of children online. Half of U.S. and UK parents think it’s wrong for brands to share photos of their child posted online without their permission and most don’t want brands to comment on ...