THE GAMING BUSINESS Nov 15, 2021 ... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...
DRINK (SOM)E OF THIS Mar 10, 2021 food & beverage hygiene marketing ... Recapping the Cassandra Daily podcast with SomIn the Cassandra Burnout report, we found that 9 in 10 U.S. Trendsetters agree everybody gets burnt out at some point. In order to combat this, 73% of US Trendsetters and over half of US Millennials and Gen Zs overall say they prioritize sleep to maintain their physical health. That’s where Som comes in. In preparation for the start of Day Light Savings this Sunday, we are revisiting some of the findings that the CMO of Som Sleep shared with us in a ...
