THE GAMING BUSINESS Nov 15, 2021 ... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...
THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... community. With a need for community felt more prominently than ever, a feeling we reported on in our The Home Stretch report, Coke’s “Real Magic” campaign taps into Gen Z and Millennials’ heightened appreciation for their newly formed makeshift communities that have been heightened during the global pandemic. ...
