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... splurge on products or services Luxury AttitudesWhich of the following, if any, do you agree with when it comes to luxury?The Retail Exchange Report 2019Agree Summary Luxury products and services are overrated | There is more peer pressure to have luxury/high-end products than there was a year ago | An experience is more of a luxury than a product Brand AssociationWhich of the following, if any, do you agree with?The Retail Exchange Report 2019Please select all that apply. I like it when people ...

Gaming

... expensive, men in both the U.S. and UK are more likely than women in these countries to say they don’t mind paying for them.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Video games are too expensive | I don't mind paying for video games THE GOOD IN GAMINGThree quarters of youth admit gaming is a great way to kill time, but they also feel gaming is so much more than that. The majority of U.S. and UK youth, especially men, look to games as ...

BMS Overview

... A quantitative look at consumer opinion and mindset in regard to the overall health and wellness spaceWELLNESS EXPERIENCES Ys, especially Trendsetters, are known to seek diverse experiences, be adventurous, and to experiment. This mindset has led some to try homeopathic remedies, get therapeutic massages, and consult spiritual advisors, life coaches, acupuncturists, and nutritionists. While engaging in some of these activities used to be considered taboo, weird, or silly, Ys are bringing these ...

Worldly Improvement

... year ago NEW DESTINATIONSAmong U.S. and UK Trendsetters, approximately half make an effort to travel to new places, learn things about the places they travel, and ultimately travel to experience cultures different from their own. Women are more likely than men to make efforts towards traveling and experiencing new cultures.Which of the following, if any, are true for you?Please select all that apply to you. I make an effort to learn things about the places I travel to | I make an effort to travel ...

The Journey

... where you work in exchange for accommodations and/or meals while abroad | Adult summer camp | Put my house/apartment on a peer-to-peer accommodation service (e.g. Airbnb, VRBO) | Own a timeshare | Study abroad REASONS FOR ROAD TRIPSWhy have you taken/are you interested in taking a road trip?Select all that apply It provides adventure | I can see sights along the way | It's relaxing | It offers the ability to be spontaneous | It offers the ability to bond with those you're ...

POP Landscape

... often share music on social media. If I hear a good song that I want my friends to listen to, I’ll share it with them by posting it on their Facebook wall. I also like to share amusing content that I see online, such as BuzzFeed articles that I find funny. ANNABEL, 16WOULD YOU RATHER... Follow gossip about celebrities | Follow gossip about your own social circle WHO THEY FOLLOW In line with their passion for music, young people are most likely to follow musicians’ accounts on social media. Actors ...

Gender Image

... people | See ads with models 60% OF WOMEN WOULD LIKE TO SEE MORE DIVERSE BODY SHAPES AND SIZES IN THE MEDIA. BEST FACE FORWARD Though they want to see a less narrow representation of beauty and more Photoshop-free ads, about a quarter of women admit to Photoshopping their own online photos, and just under a quarter would prefer having cosmetic surgery to embracing their flaws. Have you ever Photoshopped or retouched photos of yourself (i.e., altered/improved imperfections) for use on social networks ...

Consumed Consumer (Continued)

... luxury goods anymore. I could see Vivian from Pretty Woman shopping online rather than on Rodeo Drive. DEANNA, 22Luxury is anything of high quality that evokes elegance and class. Many things can exude luxury, but it’s all about taste. Someone who is tacky, no matter how rich they are, will always seem tasteless. To me, luxury is the appreciation for the finer things in life. JONATHAN, 23I think luxury is generally defined not by quality, but perceived availability. Something that’s hard to attain ...

Gender Consumer

... clothes that they need, and then leave. MARYN, 15I can see a typical man being more focused (i.e., ‘I’m here for a pair of jeans, not to look around’) and a typical woman browsing for something that catches her eye. But I feel that these lines have become more blurred over time. JOSEPH, 26There seems to be a marked difference in terms of how men and women shop. From what I’ve seen from friends and my previous experience of working retail, generally men shop with a purpose, usually out of ...

Digital Next Tech

... emerging tech topic of the moment. A strong majority of young consumers have a positive opinion of such devices and are excited about testing them out. However, many also have reservations about this new technology, expressing concerns at their invasive nature, potential health risks, as well as their lack of aesthetics in line with their expectations. HIGH (TECH) HOPES While Trendsetters are more likely than Mainstream respondents to use and be interested in emerging technologies, both groups are in ...