THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... community. With a need for community felt more prominently than ever, a feeling we reported on in our The Home Stretch report, Coke’s “Real Magic” campaign taps into Gen Z and Millennials’ heightened appreciation for their newly formed makeshift communities that have been heightened during the global pandemic. ...
THE (ANTI)-SOCIAL DILEMMA Mar 05, 2021 technology unplugging social media ... How to digital detox in 2021Between Zoom meeting marathons, all day online schooling, and remote events, even tech-forward Gen Zs and Millennials are reaching a breaking point with screens. Cassandra reported about virtual burnout as early May 2020, only a few months into the pandemic, as discussed in our Media and Entertainment Special Release. The Social Dilemma documentary further catapulted this sentiment, prompting questions and conversations about social media and the role of screens in ...
