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State of Mind Data

... consider myself a member of a community or tribe based on my wellness activities/choices (e.g., types of exercises, diets, intellectual pursuits) MENTAL HEALTH AT WORK/SCHOOLHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It is acceptable to take a mental health day off from school or work | It's important for me that my employer/school/ teachers promotes mental health for me and others SEEKING OUTDOOR SPACESHow strongly do you agree or ...

Brand Affinity & Responsibility

... and contributions | I like it when a brand supports a political cause or issue | When I shop, I feel like I am helping the economy | I would be embarrassed to tell people I bought a product from a brand that was “bad” I wish brands created more positive and uplifting content | I like it when a brand supports a social cause or issue | I appreciate when brands help me maintain existing products | I judge a brand in part on how it treats its employees | I like when brands encourage ...

Focus on Self, Wealth, Worries & Guilt

... The following charts illustrate data in Total (all respondents) as well as differences by gender. To see differences within additional demographic categories, click 'View Total Data' beneath each chart.Focus on SelfDo you agree or disagree with each of the following statements below?Agree Summary I still find time to spend on my own interests | I have hobbies and interests outside of my family | It's hard for me to maintain my personal identity outside of being a parent Wealth ...

Marketing & Advertising

... properties/personalities (e.g., Friends' Central Perk pop-up, Orange Is The New Black promo food truck) | I like when a celebrity is involved in product creation/ideation with a brand | I like to buy clothing and accessories that entertainment brands have created specifically for the property (e.g., Bazinga T-shirt from The Big Bang Theory) | I like to buy clothing and accessories from entertainment personalities that I am a fan of (e.g., Kanye Wests line for The Life of Pablo) NEW AGE ...

Building Brand Loyalty

... associates. Which of the following, if any, has ever prompted you to try a new/different brand or product?Please select all that apply. It was less expensive | Coupons/discount codes | Product sample | Consumer reviews | Free gift with purchase | Recommendation from a friend/family member | In-store display | Points/credit in a loyalty/ rewards program | A new product or innovation | Cool packaging | Great online content | Great ads | Offered a limited edition item | Recommendation ...

Generational Divides

... not agree on politics FAMILY, FRIENDS & SOCIAL ISSUESPlease select one statement from each pair below that you agree with the most. My friends and I agree on social issues | My friends and I do not agree on social issues | My family and I agree on social issues | My family and I do not agree on social issues POSITIVE CHANGES IN POLITICSWhich generation is best equipped to make a positive change...In Politics My generation | Future generations | My parent's generation | My grandparent's ...

Consumed Consumer (Continued)

... luxury goods anymore. I could see Vivian from Pretty Woman shopping online rather than on Rodeo Drive. DEANNA, 22Luxury is anything of high quality that evokes elegance and class. Many things can exude luxury, but it’s all about taste. Someone who is tacky, no matter how rich they are, will always seem tasteless. To me, luxury is the appreciation for the finer things in life. JONATHAN, 23I think luxury is generally defined not by quality, but perceived availability. Something that’s hard to attain ...

Spending & Travel

... treat myself | I typically buy new clothes/shoes before going on a trip Nearly 1 in 5 Gen Ys in the U.S. and UK say their parents help pay for them to go on vacation/holiday with them.TRAVEL RELATED PURCHASESWhich of the following, if any, have you done or are you interested in doing?U.S. TrendsettersSelect all that apply Paid to check a bag | Bought a business class ticket | Bought a first class ticket | Paid for an upgrade to first class | Paid for an upgrade to business class ...

Stress Factors & Social Norms

... | Income inequality/ poverty | Government/ politics | Immigration issues | Gender inequality | LGBTQ+ issues | The job market/ unemployment | Online/ digital privacy | Artificial intelligence | Digital dependence | Nothing SOCIAL STIGMAS TODAYWhich of the following, if any, do you think have a social stigma today?Select all that apply. Men wearing makeup | LGBTQ+ relationships | Using marijuana | Gender non-conformity/fluidity (i.e., not identifying as masculine or ...

Technology

... phone at home when going out | Permanently deleted or deactivated my social media accounts 1 in 5 U.S. and UK Zs, Ys, and Xers would not want to get the first version of a new technology.PROTECTING PERSONAL INFORMATIONWhich of the following, if any, true for you?Select all that apply. I have made an effort in recent years to reduce the amount of personal information I share online | I am interested in paying for a service that would protect my information from a data breach HOUSEHOLD TECH ...