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POP Marketing

... , namely info about upcoming sales and promotions.ANNABEL, 16I like when brands have a Facebook page or an Instagram account. It makes it easier to connect with them, and I really enjoy being able to find out about sales online before I go to the store.SYDNEY, 15I like interacting with brands that post content that corresponds to the brand’s identity/image. I think these are best when the content is easy and quick to consume, such as a top 10 list, a short video, or a series of pictures. I also like ...

Popular Culture Overview

... %), looking at social media (57%), and talking to their friends (57%). Women are more likely than men to keep up with popular culture in each of these ways.Which of the following, if any, do you do to keep up with popular culture?Please select all that apply Listen to music | Look at social media (e.g., scroll through Facebook, Instagram) | Talk with friends | Watch movies online/streaming | Watch movies in a movie theater | Play video games (e.g., app-based games, PC games, console games ...

Betterment & Beauty/Grooming

... strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Taking care of my physical appearance makes me feel better about myself | Working on one's outer self is as important as working on one's inner self | I don't feel like the best version of myself unless I look my best PHYSICAL APPEARANCEPhysical appearance is important to seven in 10 Trendsetters in the U.S. and UK. Additionally, 51% of U.S. Trendsetters and 44% of UK Trendsetters want to ...

Politics

... petition | Donated my money to a cause | Spread the word about a social/political cause in person | Spread the word about a social/political cause online | Participated in a protest/rally in person | Participated in a boycott of a brand or product | Participated in a protest/rally online | Contacted a government representative | None of the above GENERAL POLITICAL VIEWSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I ...

Politics 101

... A quantitative overview of young people's understanding and involvement in politics today.POLITICAL DISCUSSIONSWhich of the following, if any, is true for you?Please select all that apply. I have kept my political views to myself in order to avoid conflict or judgment (e.g., from a significant other, boss, friends, family) | My friends and I regularly discuss politics | I have hosted or attended a party for political events (e.g., watching debates, watching election results) ENGAGING ...

BMS Body

... NUTRITION FACTS BEFORE THEY BUY FOOD; 20% AND 27%, RESPECTIVELY, DO THE SAME AT RESTAURANTS. ALT ALIMENTATION Ys are trying a variety of foods and beverages purported to have health benefits, and Trendsetters are even more likely than Ys overall to do so. Most Ys have tried smoothies, protein bars, and whole grain foods in the past year. Fewer have tried items like cold-pressed juices and kombucha. While they are interested in the former, they may not have access to try it, but in the case of kombucha ...

Betterment & Learning

... years | I feel a responsibility to share my knowledge with friends THE LECTURE CIRCUITNearly one-quarter of U.S. and UK youth have attended or are interested in attending online or in-person classes/lectures/discussions for personal growth. Another quarter of U.S. and UK youth have taken or would be interested in taking online or in-person lessons/classes to learn additional skills (e.g., taking piano lessons, singing lessons, coding lessons).Of the statements listed below, which of the following ...

Music

... ) | Download legally | From friends or family | TV | Buy CDs/records | Paid streaming | Go to live events | Paid downloads | Music discovery apps (e.g., Shazam, SoundHound) | Download in other way(s) | Satellite radio DISCOVERING MUSICYoung adults love discovering new music and artists. U.S. youth primarily do so via free music streaming services and social media, while U.S. Trendsetters and UK youth use social media above any other method. UK Trendsetters are most likely to ...

Game Changers UK Fan Segmentation

... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 5 young people. They invest in their passion for sports, being more likely to put money toward attending games than toward other types of live events. They idolize athletes and are more likely to buy products endorsed by players or teams. They are also more likely than other groups to play sports.Challenger Fans are an engaged group of sports fans, accounting for 1 in 5 young people. While they avidly follow and ...

Political & Social Influence

... A quantitative overview of the influence that influencers, celebrities, and athletes have on young people today through demonstrating their political and social stances.GREATEST POSITIVE IMPACTWhich of the following types of people do you think has the greatest power to have a positive impact on the world?Please select one. Celebrities | Influencers | Athletes | I do not think any of these people have a positive impact on the world 81% of U.S. Trendsetters, and 74% in the UK, prefer to ...