Brands & Marketing Mar 02, 2017 ... apply. Olympics | Super Bowl | World Series | NBA finals | World Cup | College Football Playoff (American) | NCAA March Madness | Stanley Cup | Champion's League | Euros | Six Nations | FA Cup | The Ashes SUPER BOWL ADSNearly half of U.S. adults and 40% in the UK watch the Super Bowl solely for the commercials. Moreover, 27% of U.S. youth and 50% of Trendsetters specifically seek out their favorite Super Bowl ads online. These numbers are lower in the UK, where the ...
BMS Overview Jun 19, 2015 ... more likely than Ys to see doctors and eat right to maintain their overall wellbeing; this is also true of Trendsetters, who are more likely than Ys overall to use various tactics to stay healthy. Which of the following, if any, do you do to maintain your physical, mental, and spiritual health? Eat right | Go to the doctor/ dentist for checkups | Exercise/ practice yoga | Take nutritional supplements/ vitamins | Have sex/be intimate | Spend time outside/ in nature | Take prescription ...
Gaming Nov 21, 2016 ... ) | Puzzle games (e.g., Sudoku) | Adventure games (e.g., Final Fantasy, The Wolf Among Us) | First-person shooters (e.g., Halo, Bioshock) | Simulation games (e.g., The Sims) | Classic arcade games (e.g., Pacman, Strider) | Massive multiplayer online games (e.g., World of Warcraft) | Trivia (e.g., Trivial Pursuit, Family Feud) | Role-playing games (e.g., Dungeons and Dragons) | Sports games (e.g., FIFA, Madden) | Sandbox games (e.g., Minecraft) | Virtual worlds (e.g., Second ...
Generational Overview Mar 14, 2019 ... conservative | I am in favor of the right to bear arms | I am in favor of gun control REPRESENTATIONS IN CULTUREWhich of the following, if any, are true for you?Please select all that apply. I like to see diverse body types represented in culture (e.g., a range of shapes and sizes of people) | I like to see ethnically/racially diverse individuals represented in culture | I like to see age diversity represented in culture | I like to see LGBTQ+ individuals represented in culture | I like to see ...
Shopping Experiences Sep 24, 2016 ... | Online coupon/ discount code | In-store display | A friend/ family member suggested it | Fear of item selling out | Shopping companion | Product packaging | Email from the brand/ retailer | Mention of this product on a website | Sales associate | Email newsletter | Celebrity/ influencer endorsement | Pop-up ad on my smartphone (BASE: Smartphone owners) | Pop-up ad on my computer (BASE: Computer owners) More than one in five Trendsetters would be willing to pay for a ticket to attend a ...
Betterment & Beauty/Grooming Mar 02, 2018 ... alignment, compared with 75% of Zs.How strongly do you agree or disagree with each of the following statements? I feel better about myself when I buy products that are...Strongly/Somewhat Agree Summary From brands that align with my values/goals | Sustainable/renewable | Innovative | Customized/ personalized for me | All-natural | Locally sourced/made | Fair trade | From a nationally recognized brand | From a small business | Organic ...
Shopping and Customer Service Sep 27, 2016 ... speak with a customer service representative in-person, while those in the UK most prefer to do so via email (20%). Moreover, U.S. youth like to communicate with representatives by phone significantly more so than those in the UK.Which of the following, if any, is your preferred way to communicate with a customer service representative?Please select one. In person | Email | Phone | A chat window on the brand's website | Social media | Online review | Contact form on the brand's website ...
Social In Media Dec 05, 2019 ... A quantitative overview of young people's preferences towards influencers posting content on social media.FREQUENCY OF POSTING – INFLUENCERSHow often, if at all, would you want to see influencers post?Please select one response below. Multiple times a day | At least once a day | At least a few times a week | At least once a week | At least a few times a month | At least once a month | Less often than once a month FREQUENCY OF POSTING - CELEBRITIESHow often, if at all, would ...
Gender Entertain Sep 25, 2013 ... for the opposite gender? 5 (Very often) | 4 | 3 | 2 | 1 (Never) ALMOST HALF OF MEN & 7 OUT OF 10 WOMEN WANT TO SEE MORE STRONG WOMEN IN LEAD CHARACTER ROLES IN ENTERTAINMENT. SHARED VIEWING HABITS Men and women are comparably interested in bromances, “blood and guts,” and fantasy shows, but shared preferences for entertainment themes end there. Men are more entertained by superheroes, intense action, history, and smart animation, whereas women prefer cooking competitions and chick flicks. How ...
Finances Jun 28, 2016 ... wait until their children are a bit older—age 11 on average. UK parents, on the other hand, allow their children to have their own bank account and their own debit card at a younger age than U.S. parents allow their kids to have such financial responsibility. On average, both U.S. and UK parents think their child should be 16 to get their own online payment account and 17 to get their own credit card. At what age do you think it is appropriate for your child to do each of the ...