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Gen Z Landscape

... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...

Shopping and Customer Service

... Youth seek customer service that provides a personal touch and will go out of their way to share their pleasant brand experiences. More than a third of youth have been pleasantly surprised by the quality of customer service they have received from a brand.COMMUNICATIONWhen it comes to communicating with customer service representatives, youth are most interested in having a personal, human interaction. Young people in the U.S. (23%) are more likely to prefer to ...

Social Communication Preferences

... closer to friends. While Trendsetters recognize the benefits of group chats, 31% in the UK and 23% in the U.S. also experience the downside with an influx of constant interruptions throughout the day.Which of the following, if any, are true for you?Please select all that apply. Group chat is fun | Group chat helps me feel closer to my friends | Group video calling is fun | Group video calling helps me feel closer to my friends | My group chats are constantly interrupting me throughout the day ...

MEDIA & SELF

... IT’S NOT RELEVANTHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Most of the ads that I see aren't relevant to me | I feel like marketers don't understand how to appeal to everyone today | I feel like marketers don't understand my generation today | I feel like marketers don't understand me today MORE REPRESENTATIONHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I ...

Social Media Habits

... youth.Which of the following, if any, are true for you?Please select all that apply for each. I have de-friended people on social media | I use social media accounts to sign in to other apps/websites on my devices | I have deleted a social media app from my phone because it was no longer relevant to my life | I play games on social media/I have gaming accounts connected to my social media | I feel hurt if my close friends post online about things they have done that they didn't tell me ...

Laws Of Attraction

... | They make my day better/improve my mood | They try to make the world a better place (e.g., politically active, volunteering, supports a cause) | They're the type of person I'd hang out with | The products they create/offer are high quality | They are experts in their category | The products they endorse are high quality | Their values align with my own (e.g., political affiliation, causes they care about) | They make me feel smarter/more in-the-know | They are on my ...

BMS Brands and Marketing

... | 151 BRAND EXPECTATIONS Ys and teen Zs are skeptical of brands that jump on the latest health craze and claim to care about wellness, revealing the importance of brands embracing it as part of their core mission. Three-quarters of Ys say the products they buy need to contribute to their personal wellbeing, and even brands that are “unhealthy” are now expected to provide healthier options. Those that comply will earn consumer respect and patronage, especially from men. How strongly do you agree or ...

Brand Influence(rs)

... athlete INFLUENCER COLLABORATIONSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like it when influencers collaborate with each other | I like it when influencers create their own brands | I like it when established brands collaborate with influencers | I like it when established brands collaborate with athletes | I like it when established brands collaborate with celebrities EXPECTED PARTNERSHIPSWhen thinking about celebrities ...

Shopping Money Diary

... provided detailed information about their overall income, savings, and monthly expenditures. While no consumers will have exactly the same spending and saving practices, the diaries allow us to see patterns indicative of future behaviors. The six money diaries that we showcase are vastly different in terms of income, saving habits, and actual purchases made over the course of the week, but some similarities are seen. For example, nearly all diaries showed that the largest percentage of purchases were ...

Love Dating

... . Appearance is a factor, but a majority of global youth would rather date someone whose personality rather than looks is the main attraction. As may be expected, men are more likely than women to opt for physical attractiveness. When it comes to marrying for love or money, young people around the world would overwhelmingly choose the former. However, they would prefer to be taken care of than to be the caretaker in a relationship, though this is largely driven by young women. That said, young women are ...