173 results for '"#Celebrate"'
Filter by:

Macrotrends

All In Good Time

... of happiness.” Equality for all is essential in their purview of happiness—which is “having it all.” ACTION ITEMS Campaigns of the past touting that one has "made it” in life by achieving certain traditional adult milestones (e.g., promoted to the corner office, buying a sports car, etc.) are no longer relevant. Help young adult consumers celebrate their unique approach, including the journey, rather than specific and materialistic achievements. As today’s youth are on a ...

Marketing Tips

... the oceans, Dell released an underwater virtual reality expedition called “Cry Out: The Lonely Whale Experience.” In exploring the depths of the sea, people can observe underwater life and how pollution has disrupted it. Moreover, the interactive initiative educates people about The Lonely Whale, a nonprofit organization, and inspires them to take action against critical environmental harm. - 6. Celebrate and protect diversity. - Ensuring basic civil rights and acceptance of all people is top of ...

BMS Takeaways

... EFFORTS INCLUSIVE, NOT EXCLUSIVE - While wellness pursuits have become increasingly common among the masses, many consumers are still novices in this space. They may want to try new wellness products and experiences, but they’re too intimidated or unsure of how to start. Rather than exclude them, create marketing and experiences that include people of all exercise abilities and celebrate their wellness accomplishments, no matter how small. Brands not specifically devoted to health have a unique ...

Game Of Life(style)

... Chase Distillery. The space was decorated with black and white rugby portraits and memorabilia, and also offered snacks and cigars.The X By Adidas To celebrate the launch of its first sneaker designed exclusively for women, Adidas created the The X, an interactive event space in London. The brand hosted workouts and events ranging from group runs to yoga classes to boot camp classes. Designed to be a share-worthy space, it also included a light installation, a recharging room with an infinity mirror ...

Best of Digital Marketing

... second screen. After Nike athletes made a notable play, Google released real-time ads on the web and invited fans to celebrate, remix, and share the moments that just occurred. They could view 3D versions of the star athletes and make their own digital posters with headlines, filters, and stickers to share on social media. Gap’s “Play Your Stripes” campaign is an augmented reality experience that invites consumers to create different sounds by activating their webcam and strumming their striped ...

POP Marketing

... young foodies’ dedication to “event eating” (and despite the reasonable assessment that one could buy a jar of Nutella and bread at any city market, minus the lines). A separate partnership with Dominique Ansel led to the creation of yet another food bucket list item—Nutella cronut holes—buzzy bites of which were passed out for free in the Flatiron district to celebrate the launch of a Nutella Truck Tour.Recent coverage of Japan’s cat cafes appealed directly to the cat-centric minds fuelling memes ...

Culture Spotlight On China

... projection and frequent counterfeit problems, such items are starting to make a comeback. Young people in China, tied with India, show the strongest preference for clothing with logos (56%) of all 16 countries surveyed. Young consumers' fascination with brand stories and the history behind companies is driving them to celebrate the labels they care about and their creators—and express their admiration in a visible way by donning their logos on clothes and accessories. This newfound style ...

(Gender) Role Playing

... gratuitous attention to them, as it more authentically reflects how young people live their lives. The more facets of relationships that brands are able to celebrate, the more likely they are to woo youth (see The One) and build lasting relationships. ACTION ITEMS When appropriate, engage in Gender Flipping, which calls attention to the pervasive gender bias across media and marketing by swapping one sex for another, thus highlighting the absurdity of “gender norms.” Consider enhancing or ...

Z Marketing Tips

... restriction, and they believe they can do all the things adults can do (see Z DNA: Intergenerational). As Zs are inclined to use their free time pursuits to help them get ahead in life (see ProPlay), brands should celebrate their eagerness and work with them on such efforts. Last spring, SmartyPants Vitamins commissioned 14-year-old Lily Eliana Walsh to direct a commercial. Walsh was given a brief and worked with a team of professionals to create “Happy Dance for Kids and Adults.”Video: Check out ...

Off-Roading

... anticipating retirement—no longer resonate with Ys. Because they can’t expect to check off these milestones in tidy fashion or by a predestined deadline, seeing others who adhere to the traditional model does little to inspire them. That being said, Ys don’t want to be told that their twenties don’t matter. Traditional marketing approaches to Ys’ extended adolescence have varied between condescending and downright demoralizing; this misses the mark. Instead, marketers should celebrate Ys’ Off ...