173 results for '"#Celebrate"'
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Macrotrends

Culture Spotlight On China

... projection and frequent counterfeit problems, such items are starting to make a comeback. Young people in China, tied with India, show the strongest preference for clothing with logos (56%) of all 16 countries surveyed. Young consumers' fascination with brand stories and the history behind companies is driving them to celebrate the labels they care about and their creators—and express their admiration in a visible way by donning their logos on clothes and accessories. This newfound style ...

Digital Trends

... them can opt to purchase the cosmetics right then and there, or email themselves the completed virtual look for later consideration. The brand’s tech-enabled take on the established pop-up concept will remain in the station through the end of the year. ESTÉE LAUDER'S BEAUTY OF THE NIGHTThis summer, Estée Lauder and digital agency Hush launched a microsite to celebrate the cosmetic company’s new nighttime repair serum. Called The Beauty of the Night, the site aimed to forge connections between women ...

Game Of Life(style)

... Chase Distillery. The space was decorated with black and white rugby portraits and memorabilia, and also offered snacks and cigars.The X By Adidas To celebrate the launch of its first sneaker designed exclusively for women, Adidas created the The X, an interactive event space in London. The brand hosted workouts and events ranging from group runs to yoga classes to boot camp classes. Designed to be a share-worthy space, it also included a light installation, a recharging room with an infinity mirror ...

Marketing Tips

... the oceans, Dell released an underwater virtual reality expedition called “Cry Out: The Lonely Whale Experience.” In exploring the depths of the sea, people can observe underwater life and how pollution has disrupted it. Moreover, the interactive initiative educates people about The Lonely Whale, a nonprofit organization, and inspires them to take action against critical environmental harm. - 6. Celebrate and protect diversity. - Ensuring basic civil rights and acceptance of all people is top of ...

BMS Takeaways

... EFFORTS INCLUSIVE, NOT EXCLUSIVE - While wellness pursuits have become increasingly common among the masses, many consumers are still novices in this space. They may want to try new wellness products and experiences, but they’re too intimidated or unsure of how to start. Rather than exclude them, create marketing and experiences that include people of all exercise abilities and celebrate their wellness accomplishments, no matter how small. Brands not specifically devoted to health have a unique ...

The Joyride

... among today’s youth, brands are reflecting this passion by creating advertisements and events that celebrate the journey on the road. Popeyes For two days in November, Popeyes launched a drive-thru that required an 849-mile road trip to pick up orders. First, customers could place an order at the Fort Stockton, TX Popeyes drive-thru location. After doing so, they were told to pull ahead to the New Orleans flagship location where they could pick up their food 12 hours later—free of charge ...

Best of Digital Marketing

... second screen. After Nike athletes made a notable play, Google released real-time ads on the web and invited fans to celebrate, remix, and share the moments that just occurred. They could view 3D versions of the star athletes and make their own digital posters with headlines, filters, and stickers to share on social media. Gap’s “Play Your Stripes” campaign is an augmented reality experience that invites consumers to create different sounds by activating their webcam and strumming their striped ...

(Gender) Role Playing

... gratuitous attention to them, as it more authentically reflects how young people live their lives. The more facets of relationships that brands are able to celebrate, the more likely they are to woo youth (see The One) and build lasting relationships. ACTION ITEMS When appropriate, engage in Gender Flipping, which calls attention to the pervasive gender bias across media and marketing by swapping one sex for another, thus highlighting the absurdity of “gender norms.” Consider enhancing or ...

Supply & On Demand

... entertainment they’ve seen before. This desire isn’t seasonal, like watching holiday movies in the winter months. Film fans have any number of reasons to #Celebrate throughout the year, from having a Mean Girls moment on October 3 (a date referenced in the film) to revisiting Back to the Future on October 21 to enjoying Rex Manning Day on April 8. As one 28-year-old female put it in a focus group, “It just doesn’t make sense that I can’t see Mean Girls in a theater with my friends on October 3rd!” Sure ...

Z Marketing Tips

... restriction, and they believe they can do all the things adults can do (see Z DNA: Intergenerational). As Zs are inclined to use their free time pursuits to help them get ahead in life (see ProPlay), brands should celebrate their eagerness and work with them on such efforts. Last spring, SmartyPants Vitamins commissioned 14-year-old Lily Eliana Walsh to direct a commercial. Walsh was given a brief and worked with a team of professionals to create “Happy Dance for Kids and Adults.”Video: Check out ...