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Macrotrends

Marketing Tips

... people can form romantic relationships on its flights and sustain their love for one another through travel. - 2. Embrace dating apps and websites. - As young people around the world are spending much of their time using digital dating tools, brands should also consider playing in this space. For today’s youth, dating apps and websites don’t just serve as a way to find potential romantic partners; they’re also a form of entertainment and a means to obtain shareworthy stories (see Dual Intentions ...

Future Of Travel, Transportation, & Infrastructure

... biometric security are allowing travelers to move quickly through the travel process, effectively giving them back time usually wasted babysitting luggage, queuing in security lines, and worrying about documentation. New apps and services have sprung up that connect travelers with brick-and-mortar businesses, such as cafés and dry cleaners, that are willing to store their luggage for a small fee. This allows travelers to explore new places without the burden of their baggage, and local businesses also ...

Future Of Food & Beverage

... DNA, new platforms and apps that are aggregating vast amounts of consumer data are being put to use to someday, hopefully in the near future, afford consumers the ability to seek out food and beverages that are customized to their exact taste. Yet to get to this point, consumers must hand over a lot of data, and most of it highly personal, as the experience around taste is an intimate one. But right now, the food industry is betting that consumers are aware of, and even okay with, this tradeoff ...

Retail 2.0: Incentivized Shopping

... supplemental brand information, searching for the steepest coupon codes and discounts, and exchanging their personal information for branded rewards apps at the retailers they frequent—all to ensure maximum ROI for their efforts. After time, money is youths’ most limited resource and they want to feel like they’re being smart about both; the brands that assist them in this endeavor will gain their trust. And yet, youth don’t only want to justify their time and money; they now expect additional ...

Through the Looking Glass

... , Glass is already immersed in style culture. September’s TechCrunch Disrupt Hackathon yielded a number of fashion-oriented Glass apps. StyleZapper employs Glass’ gyroscope to browse and shop digital storefronts; STREET | STILE is a photography app that allows users to quickly pull up shopping links for street style subjects’ outfits; Glashion is a photography app that stealthily takes photos of admired outfits on passersby, from which a dedicated stylist searches for similar items; and ShopStyle is a ...

Ethical Click

... steals another’s baby photos and creates fictional accounts about the baby and family) have taken their complaints to the site’s administrators, but they are seeing no action being taken. This demonstrates that platforms don’t necessarily need to be policing more but policing smarter. ANTI-OUTSOURCING Sharing economy apps that offer consumers cheap, convenient, on-demand, outsourced shortcuts to bothersome, time-consuming chores and errands have become popular in recent years for all the above ...

Dream Team

... improving their sports knowledge and showing off their sports savvy, young adults who engage in fantasy sports leagues like to do so for many other reasons that can be supported by brands. Some fans turn to fantasy sports for the competitive aspect (37% in the U.S. and 32% in the UK) and the potential to win money or prizes (32% and 25%, respectively). Brands can facilitate leagues, offer live-action apps, or host contests, helping those fans who are interested in fantasy sports show off their power of ...

Friends With Benefits

... this information from their peers; they’re starting to open up to their friends about their salary, what they can and can’t afford, and when they need help with their finances. They’ll sometimes even go to their friends when in need of a small loan, especially with the rise of convenient money-lending apps like Venmo and Square Cash. Going to friends for help has become instinctual, with 73% of youth saying they turn to their friends as a support system just as they would their family. I think my ...

Future Of Entertainment

... penchant for customization with the creation of customized headphones and car radios. As young people have come to expect customization in every area of their lives, from beauty/grooming products to food/beverage, it's only fitting that such is available in the music realm, too. Meanwhile, other brands are building upon the connection between music and the mind by creating apps, services, and hardware that use music to enhance or alter one’s mood. Youth around the world regard music as the most ...

Gut Check

... stores that feature Amazon reviews on their shelves. The upsurge of peer reviews democratized the landscape of choice. Now, to navigate this vast landscape, young people are seeking ways to narrow down the excess of available information and find only the answers they need. We’ve seen this desire realized in the rise of Q&A sites and apps like Quora, Wikianswers, “Ask” subreddits, and Jelly, which provide an open forum for asking broad-based questions and offering helpful answers. For new brands, in ...