Brands Mar 02, 2019 ... A quantitative overview of generational attitudes and perceptions toward brands today. FACTORS TOWARD INCREASED BRAND LOYALTYWhat, if anything, would make you more loyal to a brand?Please select all that apply. Free shipping | Good customer service | Consistency (e.g., in quality, sizing) | Rewards/cash back programs | Good return policy | Easy purchasing (e.g., one click purchase, streamlined checkout) | Does good for the world | Recognition for the time/money I have ...
Brands & Social Causes Mar 06, 2020 ... events IMPORTANT BRAND QUALITIESHow important, if at all, are each of the following brand qualities? Affordability | Good customer service | Transparency (pricing, employee treatment, product production) | Convenience or easy access | Great design | Innovation | Personable | Social consciousness | Creates community | Entertaining marketing BRAND OFFSETSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's important for brands to ...
Brands & Marketing Jun 05, 2019 ... , accommodations) | Pet care | Vehicles (e.g., cars, bikes) NEW VS OLD BRAND PREFERENCESPlease select one statement from each pair that most closely aligns with your views. I would stick to my current brand | I would try a cheaper brand | I prefer to stick with brands that I know | I prefer to discover and try new brands CREATING BRAND LOYALTYWhat, if anything, would make you more loyal to a brand?Please select all that apply Free shipping | Good customer service | Rewards/cash back ...
Travel 101 Nov 24, 2018 ... ) | Navigating public transportation (e.g. airports, train stations, metro) | Scheduling transportation | Transfers/connections | Planning what to do in a destination | Customer service representations for travel services | None of the above TRAVEL EXPERIENCESWhich of the following, if any, have you taken a vacation/holiday to or are interested in taking a trip (more than overnight) to experience?U.S. Trendsetters Theme park | Music festival/concert | National park/heritage site (e.g., Grand ...
Brands And Marketing Mar 22, 2016 ... high expectations of brands. It is no longer enough just to deliver good customer service and ensure products are affordable and easily accessible, but nowadays brands are also expected to be innovative, socially responsible, and transparent. Most also want brands to be creative, have great design aesthetic and entertaining marketing. How important, if at all, are each of the following brand qualities?Very/Somewhat Important Summary Good customer service | Affordability ...
Building Brand Loyalty Sep 28, 2016 ... consumers who are perceived to be inconsistent. Providing free shipping, good customer service, and a reward or cash back program would make more than half of young people in the U.S. and UK more brand loyal. Women in both the U.S. and UK are more likely than their male counterparts to be loyal to brands that offer these perks. Feeling personally connected to brands, either by being recognized for the time and money they spend or by brands responding to their questions, would also encourage many ...
Innovation & Healthcare Aug 28, 2018 ... and UK agree having to go into a doctor's office for a checkup is outdated.SEARCHING FOR A CUREYouth today prefer in-person interactions when it comes to customer service and discussing their healthcare. Among U.S. and UK Trendsetters, 75% prefer to communicate with a live representative when it comes to customer service than with an automated chat bot. Another three in four UK Trendsetters and two in three U.S. Trendsetters agree they would rather go to a doctor's office for a consultation with a ...
Purchases Jun 12, 2019 ... | Significant other | Celebrities/social media influencers | Co-workers/employer | Sampling programs (e.g., Birchbox, ProBox from GNC) | Salespeople | Customer service representatives | Neighbors | Personal shoppers | Other | Nothing/no one influences my purchase decisions ...
Popular Culture & Digital May 20, 2018 ... milestones (e.g., graduating school, getting a new job, getting married) | My relationship status | Product reviews | Tips/advice for others | My avatar(s) | My opinions on politics/social causes | Video(s) of myself | My conversations | My interactions with brands (e.g., customer service) | My religious beliefs | Instructions (e.g., how-to videos, tutorials) | None of the above Photo(s) of myself | Photo(s) of my life | Comments on other people's posts | Personal milestones (e.g ...
Shopping In-Store Versus Online Sep 25, 2016 ... apply for each. Buy products | Look up product information | Browse products to get an idea of what you may like | Look up customer product reviews | Look at different prices to decide where to buy | Look for coupons/ discount codes | Save/ bookmark items to look at later | Look up expert product reviews | Review a product | Find nearby store based on location | Contact customer service | Make impulse purchases | Get recommend- ations/ advice | Post about a product on social media ...