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Macrotrends

Culture Spotlight On Indonesia

... ;for conveying a cosmopolitan, forward-thinking woman. While head coverings and long garments serve to cover the body and present a modest appearance, young women in Indonesia embrace more form-fitting shirts or belts that emphasize their waists, as hiding their figure isn't forbidden, as is the case in Iran. Meanwhile, as young women in Indonesia don't want their decision to wear modest apparel to be seen as oppressive, they often opt for patterns, and design aesthetic is highly important ...

The Optimization Generation

... culture, which celebrates the concept in everything from website design to health and wellness (see Health Hackers). But it’s more than a mere passing fad. The desire to get more from less is manifesting itself in all aspects of their lives, be it their careers, their social lives, or their shopping habits. Young people are realizing that having full calendars or a lot of possessions can be a burden not just to their financial health but also to their mental health. “Having a lot” used to be ...

Gen Z Marketing Tips

... , they admire brands that give them additional opportunities to learn through hands-on experience and even help them grow their personal brand.  ASOS ASOS sought to give Zs practical experience in its “Blank Canvas” competition, where students could submit a custom tote design just in time for “back to uni.” Consumers voted on designs, and the winner was able to sell their creation on ASOS' site and obtain a dedicated mentor.Adidas & KidZania Adidas partnered with theme park KidZania to launch ...

What's In Store

... to the next level with its new Chicago flagship. The store focuses on customization and personalization, with stations where shoppers can design clothes for themselves and their dolls, learn how to create stop-motion videos (a popular segment of AG videos on YouTube), and take cooking and yoga classes. The new store will be the basis for improvements that will be rolled out across the brand’s other locations around North America.EverlaneOnline retailer Everlane created a physical pop-up Shoe Park ...

Tricks Of The Trade-Off

... technology—Humanology. Meanwhile, they're also looking for devices to become more discrete in design to quiet their artificial presence as they turn to The Invisibles to maintain a sense of humanity all around them. And even as brands utilize artificial intelligence to produce creative outputs, young consumers expect them to emphasize the human creator and his/her role in shaping A.I. to help produce the end result as a new State Of The Art. Given how apparent tech is nowadays, young consumers want ...

Digital Wellbeing Movement

... over technology hijacking people’s minds and overtaking society led them to form an organization called The Center for Humane Technology with a mission to create design standards, policies, and business models that prioritize the wellbeing of smart device users. I think any woman in her mid-twenties has those moments when she compares her life to someone else's manufactured life on their Instagram or Snapchat and wonder what those girls have that they do not. You constantly feel like you are less ...

Future Of Travel, Transportation, & Infrastructure

... which are all $1 plus $0.15 per minute, Spin hopes its colors, black and orange, and design will resonate with consumers.Lyft Lyft recently rolled out an electric kick scooter program in Denver. While the company is joining the market late, it hopes that its efforts to work with cities will help it expand seamlessly; Denver’s public works agency awarded Lyft with permits to operate electric bikes and scooters. While Lyft was denied a permit to operate in San Francisco, it managed to acquire permits ...

ROI (Return On Image)

... association with everyday items—books, tools, candy—organized in tidy, visually striking ways. Ys and Zs enjoy the challenge of honing their design skills by staging captivating scenes, which poses an opportunity for marketers to offer inspiration and guidance where appropriate. Just as young producers are extending and elevating their stories, so too can marketers. Pre- and post-event content is becoming increasingly interesting to Ys and Zs, and marketers can tap into this by expanding narratives around ...

Where There's A Will, There's Away

... Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.When Boomers and Gen Xers were young adults, they lived in order to support their everyday lifestyle and only traveled occasionally, yet, today's young adults design their lifestyles around travel, making sacrifices in their everyday lives to make it possible to go away. Six in 10 Trendsetting youth in the U.S. and 54% in the UK say they live ...

Monthly Deliveries

... million views on YouTube. DSC recently released a second, similarly inspired video to promote its new line of men’s wipes, called One Wipe Charlies. AESTHETICA neutral and modern design is underpinned by hints at traditionally manly details, such as Hemingway-esque clipped declarative sentences, wood paneled backdrops, and an occasional reference to bears. WHAT’S IN THE BOX?Subscribers’ first delivery comes with a free razor handle, and each subsequent shipment includes four or five razor blades ...